Life, 1924-09-25 · page 4 of 37
Life — September 25, 1924 — page 4: what you’re looking at
What you’re looking at
This is a **Packard automobile advertisement**, not satire or political commentary. The ad promotes the Packard Six and Packard Eight models by claiming ownership advantages: lower maintenance costs than ordinary cars, better fuel and oil efficiency, longer tire life, and cheaper repairs. The illustration shows a well-dressed man and woman with a Packard automobile, representing the aspirational lifestyle associated with the brand. The tagline "The Packard Owner Knows" positions the car as a choice for discerning, financially savvy buyers. The circular seal stating "Only Packard Can Build a Packard" emphasizes brand exclusivity. The final line "Ask the Man Who Owns One" was Packard's actual advertising slogan, appealing to word-of-mouth credibility and peer recommendation—a common marketing technique of this era (appears to be 1920s).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Packard Six and Packard Eight beth furnished in ten body types, open and enclosed. Packard’s extremely liberal time-payment plan makes possible the immediate enjoyment of a Packard—pur- chasing ous of income instead of capital The Packard owner knows that it costs no more to wash and polish a Packard than an ordinary car, no more to garage one and less to insure one; that he is getting more miles to the gallon of gasoline; more miles to the gallon of oil; more miles to the set of tires; and that the standardized charges for adjustments and repairs are the lowest he has ever experienced. ASK THE MAN WHO OWNS ONE comicbooks.com