Life — July 17, 1924 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* LIFE - The New-Voes Are Here for the Summer Tue New-Voes are here for the summer, They have taken the old Van Broke jlace , Of course, they've remodeled it com- pletely They've laid a dance floor in the liv- om. ‘ve made a casino out of the They've put a bar in the dining-room. And they've turned the library into 1 roulette parlor. The gardener’s cottage is now the ceping quarters for the jazz bands that ome from town, They've changed the old fountain into 1 swimming pool, And the flower garden into a parking pace for their motor-cars. They've made a wine cellar out of the well And what was formerly the orchard now a supper pavilion. They give four or five dances a week. And eight or nine dinners. They often give two dinners the same day And their lunches are stupendous. They take moving pictures of them- selves at lunch, Their house is always packed. And they know some of their guests quite well, by now, It looks like a big season for the New-Voes. They're here for the summer. They've taken the old Van Broke . C.G. S. The New Sisterhood Stick-up Steve: Will ya marry me, kid? His Sweetie: Naw, I can't marry ya, Steve, but I can be a bandit to ya. Sculptor (en route for Academy): DO YOU MIND IF 1 POP MER IN HERE WHILST I GO INTO A SMOKER? —Passing Show (London). Even now men are criticized on this point Today with full knowledge of the conclusive medical opinion on controlling excessive per- spiration, many men have eliminated this annoyance—but others apparently have not URING the many hours each day when formal clothing must be worn, few men escape altogether the annoyance caused by perspiration. Often enough there is actual discomfort and visible damage to the appearance. More frequently the result—the faint body odor—is apparent only to others. This source of annoyance, it is known today, is quite different in character from the full, free perspiration which is so exhilarating and so necessary during exer- cise. Bothersome moisture occurs chiefly in limited areas—the armpits, the feet, the palms, the neck and forehead—and is the symptom of two very common forms of perspiration irregularity —Ayperidrosis (excessive local perspiration) and éromi- drosis (odorous perspiration). Men are still criticized on this score— both in business and leisure hours. Letters of comment still reach us, But there is less room for fault-finding than formerly —the facts on this subject have now be- come generally known. The verdict of America’s Foremost medical authority A few years ago the Journal of the Ameri- can Medical Association, the official paper of leading physicians, published the follow- ing statement: Question—What harm will come of stop- ping the perspiration which normally comes under the arms? Answer—No harm comes from stopping the perspiration under the arms; that is, there is no danger in the failure of this limited excretion of sweat. This brief, authoritative statement sums up a mass of conclusive evidence that settles this point once and for all. With the knowledge that this trouble- some perspiration can be controlled in full accord with the established laws of health, men by the thousands are today using the one simple and logical correc- tive—Odorono, First formulated for a surgeon Originally Odorono was perfected by a Cincinnati physician at the request of a surgeon who was hampered during opera- tions by excessive perspiration on his forehead. Odorono is a clear antiseptic liquid— FACTS THAT MERIT One man in every five has acted on this new knowledge Two well known national magazines have just secured from 387 men, picked at random from among their readers, a statement on excessive perspiration. 22% of the total—one out of every five —have weighed the conclusive evidence on this subject and are regularly con- trolling moisture in the limited areas there tt gizes them annoyance particularly convenient for men, because only two applications a week are needed to ¢ complete protection and assure per- fect grooming. Get a bottle of Odorono the next time you are in a drug store. Meantime let us send you a sample. Also investigate the facts for yourself. A full discussion of this subject, taken from the works of leading medical author- ities has been published in leaflet form. To get this leaflet and a sample, just fill out and mail the coupon below. The Odorono Company, Cincinnati, Ohio. Armpits—Regularly used, twice a week, Odorono protects your shirts and coat linings from all trace of perspiration stain and odor. Feet—The soreness caused by continued perspiration is completely eliminated by Odorono, Neck—Wilted collars are impossible when Odorono is used regularly on the neck. Forehead and Hands—A dripping fore- head and moist, clammy hands are both corrected by Odorono. ——— INVESTIGATION ‘The Odorono Company, 147 Blair Ave., Cincinnati, Obio In Canada, address The Oderono Company Ltd., 107 Duke St., Toronto Please send me, without cha authorities on checking perspi the leaflet giving opinions of medical ion locally, alto a sample of Odorono comicbooks.com