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Life, 1924-07-17 · page 28 of 36

Life — July 17, 1924 — page 28: what you’re looking at

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Life — July 17, 1924 — page 28: Life, 1924-07-17

What you’re looking at

This page contains several short humor pieces typical of Life's satirical format, alongside advertisements. The cartoons reference: **"Doubling for Cinderella"**: A shoe clerk's frustration—a woman tries on many shoes, claiming they're "for a friend," wasting his time without buying anything. The joke plays on the Cinderella fairy tale (finding the perfect shoe) while satirizing women shoppers' behavior. **"Nature's Way Out?"**: Reports of strange Honduran animals inspire absurdist speculation that these creatures represent "the perfect pedestrian"—humor about pedestrian safety concerns. **"Old France"**: A father negotiates his daughter's dowry at five million dollars, but demands use of the family's coat of arms on corned-beef cans—mocking old European aristocratic pretensions meeting modern commercialism. The page also includes brief jokes from various European humor magazines (Punch, Tit-Bits, Lustige Blätter) and includes a Wetzel tailoring advertisement. The overall tone reflects 1920s American middle-class humor and consumer culture concerns.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Doubling for Cinderella Beads of perspiration stood out on the forehead of the shoe clerk as he rose to his feet after trying on practically every No. § shoe in the store. “Shall I wrap up a pair for you, lady? asked the exhausted clerk, “No, tnanks,” replied the lady shopper. “I was just trying them on for a friend.’ —Houston Post, Nature’s Way Out ? The Expedition to British Honduras has brought back a pair of strange animals that crawl along the ground like alligators, have the armor of turtles and can spring six feet. It sounds to us as though the perfect pedestrian had been discovered at last.—Punch. “aut Doctor: BRING IN FIVE good. to-day. Fair Patient: Oh, I always look much better in this hat!—Tit-Bits. My treatment is doing you You are looking much better OLD FRANCE CONSIDER, MILLION DOLLARS. “YES; BUT HER FATHER WANTS TO USE OUR COAT OF ARMS 0 CORNED-BEEF CAN —Le Rire The Antique Clock “How much is that old clock?” asked the customer of the antique dealer. “Five thousand francs.” “That's pretty expensive. still works?” “Admirably, only you've got to know how to use it. When the hands point to noon and the chimes ring five o'clock, you must understand that it’s half-past two.”"—Sans-Géne (Paris). T suppose it Informal Fair Tourist (at the like to see the Pope. Swiss Guarp: His Holiness does not grant an audience to-day. Fate Tourist: Well, ask him if he could just peep out of the window. —Lustige Blatter (Berlin). Vatican): I'd In Maryland the Summit of Swank has been scaled. It has been reached by “Ye Olde Hot Dog Shoppe.” —F. P. A., in New York World. sue'Le para! Movern Girt (telephoning home at 3 Don’t worry about me, Mother. I'm in jail. MIS AM.) = I'm all right. —Harvard Lampoon, Lire is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions, Title registered in Patent Office. $3.00 a year in advance. Additional postage to foreign countries in the Postal Union, $1.60 a year; to Canada, SU cents, Back numbers cannot be supplied, The text and illustrations in Live are copyrighted. For Reprint Rights in Great Britain apply to Live, Rolls House, Breams Buildings, Fetter Lene, London, E. C., England. Live's London. Office, Rolls Hous: Breams Buildings, Lon: > Canadian distributor, ‘The Americas News Company, Ltd., 386-388 St. James Street, Montreal, Canada. No contributions will be nated unless accompanied by stamped ant addressed envelope. Live docs not hold ttseif responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. The foreign trade sopelied from Wetzel Cnrabtished 1876 2and + E Forty-Fourth Street NEW YORK ETZEL are tailors for men desiring to be groomed correctly in every detail—it has ever been their privilege to serve a distinguished + clientele. Your Burdens will Lighten, Your Prospects will Brighten, Your Skies will ever be Blue! Readers of Ye usually go through it with many smiles, each Tues- day as it comes. And these smiles are carried over into other days, so your whole week is brightened. You can tell a LIFE reader by his readiness to smile and see the fun of things, his wide-awake manner and quick grasp. Won’t they choose him for pro- motion rather than the glum mortal who takes notice of nothing, never laughs? Train Yourselves for Advancement, brethren, by the LIFE Laughing Method for a year, or try our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 128 comicbooks.com