Life, 1924-07-10 · page 34 of 36
Life — July 10, 1924 — page 34: what you’re looking at
What you’re looking at
This page combines cigarette advertising with humorous anecdotes and patent medicine ads typical of 1920s Life magazine. The main cartoon advertises **Fatima cigarettes**, showing a woman in a state of undress (suggestively posed) with the caption about how a "few cents" difference makes cigarettes superior. The joke equates small price differences with significant quality improvements—a common advertising trope. The surrounding text includes satirical **short humor pieces**: one mocks how commercial travelers' expectations have inflated (once thrilled by basic train accommodations, now demanding luxury); another jokes about a taxi passenger being jostled so badly he must reassemble his clothing; a third offers cynical commentary on women's memory for grudges. The ads showcase typical period products: dog remedies, binoculars, and **Absorbine Jr.** (a liniment marketed as first aid). A **Louvain Library Fund appeal** notes the library's WWI destruction and requests donations for its 1925 restoration—referencing post-war reconstruction efforts. The overall tone is period-appropriate satirical humor targeting middle-class aspirations and consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“What a whale of a difference Ba just a few cents make! —all the difference between just an ordinary cigarette and—FATIMA, the most skillful blend in cigarette history. [Fre ree Dos Book by noted specialist. Tells how to FEED AND TRAIN KEEP Fist feauray CURE DOG DISEASES How to put dog in condition, kill Beas, cure scratching. mane, dise temper. Gives twenty-five famous Q-W DoG REMEDIES end 150 iiairanns of Rape Bley = harness, stri m pore end Se hone a foiled free. Q-W LABORATORIES f Dept. 19 Bound Brook, New Jersey J BINOCULARS Six time magnification with 24 <> justment. Complete Re with Sole leather case and strap, Sold at WILLOUGHBY -110 W. 32d St., New York For the Louvain Library Fund Tue destruction during the Great War of the Louvain Library, with its treasures of books and manuscripts, meant a loss to all the world, and the American people promised little Bel- gium the Library should be restored. On August 25, 1925, Louvain Uni- versity will celebrate the five-hundredth anniversary of its founding, and the completed new Library must be ready for that occasion, Checks, if made payable to us and marked “For Louvain Library Fund,” will be acknowledged in Lire and duly forwarded. So far Lire has collected about $420. More is needed, and Amer- ica’s honor is involved. Won't you help? A HEAT wave is caused by the sun's running mad and taking the orbit in his teeth. WYNKOOP HALLENBECK CRAWFORD COMPANY, BEW TORE Making the Merchants Happy “IT was in luck to-day,” remarked the gray-haired traveling salesman to the head deskman of the Hotel New Tria- non, Jonesville. “I got to see the proprietor of the New Bon Marché You see, he had expected to go to N York this afternoon, but had to give it up because he couldn't get a drawing- room on the Century. “Back in the days when the New Bon Marché was Simpson's drygoods store. an upper on a milk train would have excited that fellow so he would have stayed awake all night to watch his pants. Now he’s unhappy on any train except a non-stop, extra-fare, and he is not really comfortable unless it has five section! McC. H. A Change in Rapid Transit Tue taxi was traveling along at a rapid clip when it suddenly struck a patch of rough road. The driver, a reckless soul, kept clipping along. After a bit he called back to his lone fare, “Are you there, mister?” “Ye-es, but if you don't mind (bump), I'd like you to stop a few min- utes (bump, bump) so I can put my clothes back on.” A woMAN may “forget and forgive,” but that doesn’t keep her from remem- bering a little. Pack Absorbine, Jr.in your suit case or kit, Ic almost instantly stops the pain, theinflammationand theswellin, insect bites. Applied beforehand, it dis- courages the activities of these winged tS. Itis soothing, coolingand healingto sunburned neck, shoulders and arms. You cannot afford to be without such relief! Ic is first aid for cuts, bruises, burns, sprains and for other emergencies of camp life. A few drops suffice in most instances. And Absorbine, Jr. is safe and of an agreeable odor — easy and clean to use, At all drageiss, $1.23 id, Ubinas beh toes epee ‘W.F. YOUNG, Inc. eres comicbooks.com