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Life, 1924-07-10 · page 33 of 36

Life — July 10, 1924 — page 33: what you’re looking at

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Life — July 10, 1924 — page 33: Life, 1924-07-10

What you’re looking at

This page is primarily **advertising** for Pepsodent toothpaste, with supporting editorial content. The main advertisement uses early 20th-century dental marketing language, explaining that teeth develop a "film" causing discoloration and decay. Pepsodent claims to disintegrate this film without damaging enamel—a novel selling point for the era. The ad offers a free 10-day tube to encourage trial. The upper left contains "Mrs. Pep's Diary," a society column satirizing upper-class pretension. The diarist boasts of her emotional resilience and refined taste (preferring Thomas Hardy to rural literature), then complains about a cosmetics businessman—suggesting satire of nouveau-riche social climbers. Secondary ads promote Virginia Hot Springs resorts and Cortez cigars ("for men of brains"). **The satire**: The juxtaposition mocks genteel society's obsession with appearances—whether dental whiteness or social status—while pretending to intellectual superiority. Mrs. Pep's self-congratulation about not being "neurasthenic" ironically reveals her as precisely the anxious, status-conscious figure she criticizes.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mrs. Pep’s Diary (Continued from page 22) of our forefathers, I have no mind to witness the pathetic way in which their less fortunate descendants attempt to celebrate it, holding with Mrs. Browning that a holiday with miserable men is sad- der than a burial day of kings. Going through our summer library in search of something to read, I did come upon Country People,” by Ruth Suckow, st Lord! I did weakly pass it up again ccause of its title, nor is it likely that I hall ever read it, undoubtedly to my wn loss. The yeomanry as material r copy have no appeal for me save in re hands of Thomas Hardy, my vote coing to coronets instead of kind hearts 1 the matter of dialogue. A letter this morning from poor Amy Witherbee set me pondering on my blessings ntil I reached a Pharisaical state of mind which I should blush to confess in The thing I am gladdest of is hat I am not a neurasthenic, which any voman may easily become these days with the slightest encouragement. I do public. Nine superb | courts fit for In the invigorating air of this cool mountain valley, tennis is a major sport. Resident Mgr Special summer rates on request. FOR g MEN OF BRAINS IGARS “MADE AT KEY WEST.— e Enjoy for ten days this new way of teeth cleaning Accept this offer for the sake of safer prettier teeth. It means new beauty, new delights, new cleanliness. It has brought those benefits to people all about you, whose whiter teeth you see. That cloud is film Teeth are clouded by a film—that viscous film you feel. Under old-way brushing much of it clings and stays. It becomes discolored, forms dingy coats, hides the luster of the teeth. Film also holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They with tartar, are chief cause of pyorrhea. Few escaped such troubles under old ways of teeth cleaning. Now dental science has found two ways to fight film. One disintegrates the film, one removes it without harmful scouring. Able authorities have F proved the methods effec- tive. A new type tooth which Pepsadént The New-Day Dentifrice Based on modern research. Now advised by leading dentists the world over. CUT OUT THE COUPON NOW Protect the Enamel Pepsodent tegrates the film, then removes it with an agent far softer than enam Never use a film combatant contains harsh grit. paste has been created to apply them daily. The name is Pepsodent. Today millions of people of some 50 nations employ it, largely by dental advice. Great changes come Pepsodent also multiplies the alka- linity of the saliva, also its starch digestant. Those are great tooth- protecting factors. These combined effects will bring results to delight and amaze. Send the coupon for a test. Note how clean the teeth feel after using. Mark the absence of the viscous film. Sce how teeth become whiter as the film- coats disappear. You will always use it when you know. disin- =| 118 10-DAY TUBE FREE COMPANY ‘abash Ave., Chicago, Ill Mail 10-Day Tube of Pepsodent to Only one tube to a family thank God that when I enter a room it makes no difference to me if the win- dows are up or down, nor should I think of laying any personal cantanker- ousness to the climate. . . . A great crowd for luncheon, and young Edith Liggett did tell me of the be- trothal of her roommate at Smith to a man in the cosmetics business, and when I asked her, Is he nice? she quoth, I don’t know—the ring hadn't come when we left... . The Bannings to dinner, and my fatigue was so great that I went through the evening like an automaton, yet when the chance to go to bed came, my strength was re- newed, as usual, like the eagle’s, but I did put fewer pillows behind me so that I should not read too late. Baird Leonard. “MY WIPE ACTUALLY PREFERS THE TELEPHONE TO THE RADIO.” “NATURALLY. YOU CAN'T TALK BACK ON THE RADIO.” Simplicissimus (Munich). comicbooks.com