Life, 1924-07-10 · page 35 of 36
Life — July 10, 1924 — page 35: what you’re looking at
What you’re looking at
This is primarily **a hotel advertisement**, not a cartoon or satirical piece. The page promotes Statler Hotels and the scenic driving route between Toronto and Chicago. **What it shows:** - A map displaying 2,000 miles of paved roads through the Great Lakes region (Michigan, Erie, Ontario, Huron) - Three Statler Hotel locations positioned as convenient stops for motorists: Buffalo, Cleveland, and Detroit - Marketing copy emphasizing road quality and tourist attractions (Niagara Falls, Lake Erie) **Historical context for modern readers:** This reflects the **1920s American automobile boom**—when paved highways were still a novelty and driving vacations were aspirational leisure activities. The advertisement targets middle-class motorists discovering newly improved roads. Statler Hotels were luxury establishments; mentioning "private bath and running ice-water in every room" highlights amenities that were then significant selling points. The "Statler Service is Guaranteed" section promises consistent service standards across locations—an early corporate chain-hotel concept. This is **not satirical content** but straightforward period advertising capitalizing on the excitement of automobile travel and modern hotel infrastructure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2,000 Miles of Pleasant Driving All Roads Paved—All Interesting Do you know that fine roads are available through this delightful region, north of the older castand-west highways? Whether you are plan- ning your main route through this section or another, plan to drive into this charming summer playground at some point—any place between Toronto and Chicago. Lake Erie + Niagara Falls |: From Toronto to Niagara and jo—each of the three a center vacation terri There are Three Statlers on Your Route At Detroit and at Cleveland are thousand-room Statler hotels which will welcome you. At Buffalois the f Northern Ohio are hi newest Hotel Statler (1100 rooms, on both 1100 baths) which is the finest of them all. Just across the street from it is the new soocar Statler ive on to T At Detroit aré that can be built into the newest type of service garage. In Buffalo, Cleveland or Detroit you might well make The Statler your headquarters and spend some time in the vicinity of each city. hy you reach by The Michigan e cities will or a fort- There's a Statler in St. Louis, too, if you go to the Southwest— Hotel Pennsylvania at New York (the largest hotel in the world) is Statler-operated. from Toronto to in ahatever directio, n BUFFALO: 1100 rooms, 1100 = Eines Semen Theold a] Suter (at Wahegion and Swan) is now called red Buffalo; and the old lroquos Hotel is dosed, not to reopen. CLEVELAND. 1000 rooms, 1000 baths. Euclid, at E. sath. DETROIT: 1000 rooms, 1900 baths. Grand Corcus Park. ST, LOUIS: 639 rooms, 630 Wakeges, posTor pagrony Ae ge pied dence and Arlington Sa. Garage, with all the conveniences | Statler Service is Guaranteed We guarantee that our ex hundle ll (and with ea golden rule to give you thi which this guarantee promises, the tran- This Tour-Book is Free—Ask For It gan Trail are TEAR THIS OUT AND MAIL: IT Statler, Cxecu s and Statler~operated HOTELS Every room in these hotels has private bath and running ice-water; in every room is posted its rate, printed in plain figures. comicbooks.com