Life, 1924-04-03 · page 9 of 60
Life — April 3, 1924 — page 9: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for Ipana Tooth Paste, not political satire. The upper left contains a short story titled "Jilted" about romantic disappointment. The main advertisement uses a health-focused appeal: it warns readers that 12,000 meals in ten years have damaged their teeth and gums. The ad promotes Ipana as a solution, claiming it contains zirconol (a purported antiseptic ingredient) that stimulates blood circulation in gums. The small illustration at bottom left shows a pilot preparing for sky-writing, humorously captioned about not strapping on a helmet—unrelated to the tooth paste pitch. This represents early 20th-century advertising's common strategy: creating health anxiety to sell patent medicines and personal-care products with pseudoscientific claims about ingredient benefits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jilted Or course it had been said in a manner, couched extreme kindness and sympathy, yet there could be no possible thoroughly tender in terms of mistake as to its full significance. It meant “the end.” He would soon meet some other girl, she told him, who would captivate him on the . and it would not be long before he would cease to remember that “she” had ever existed. Surely it was all for the best She was not worth worrying about, anyway—a selfish, egotistical little creature, with not a tho another than herself. Indeed, he ought to be happy never to set eyes upon he They fond of the things, it was true, which fact had quite naturally drawn them t what was more, they had same dislikes. He had been same had always been most considerate, gracious and good- hearted, and she liked him very very much. As for loving him, how ever, that was out of the question There could really never be anyt between them It was her fault, she admitted. Oh, yes, it was all her fault, and, of cour she felt that she should also tell him that there was another. Yes, some one who could give her something that “he” never could. There was a certain spark well, anyway, she could never feel that way about him. + The young man gazed fixedly at the muttered Then, with a carpet and something in- coherent od-by tremulou: he turned and passed out of the room. The front door closed be- dd himself in the Unsteadily, he lamp-post, which he ast for support. Then he reflect, Who, in the name of seven pink giraffes, would ever have guessed hind him and he { street. walked to the nearest leaned an to that she was go him when he had called with the ex- f telling her precisely the same story, himself? C. G g to spring this on press purpose Pilot (preparing for sky-weriting) DON'T STRAP THE ELMO Too TIGHTLY UNDER THE CHI CAN'T WRITE UNLESS 1 PUT MY CUE ov r —Passing Show (London) | Your 12,000 meals in the last 10 years HE TROT teeth directly t you have with your 1your gums can be traced the food you eat. Three times a day, thirty days a month, all year ‘round, you eat the soft food of civilization —rich, creamy and over-refined. People who eat rough, coarse food never in their lives suffer from py- orrhea. Coarse food is good for gums and teeth. It keeps them in condi- —what have they done to your teeth and your gums? tion, for it stimulates blood eire tion in the gut How soft food weakens gums and ruins teeth But the trouble food and with with present day dinary bri Neitl ms to healthy cireulatio That's why you need Ipana, a te bing is > and the same r stirs up paste which stimulates the gums a well as cleans the teeth Use Ipana Tooth Paste — good for tender gums r 1s because of the increasing prev- Dittnce of troubles from the gin- giva (gum structure) that thousand ofdentists have adopted Ipana Tooth Paste in their practice and | it to their patients. Many de in stubborn cases of bleeding direct a gum massage with Ipana qfter the regular cleaning with Ipana and the brush. Because of the presence of zira- tol, a well-known and valuable an- tiseptic and hemostatic, Ipana has a direct tonic effect on soft an bleeding gums. Indeed, Ipana has become known as the great enemy of the “pink” toothbrush, and the IPANA TOOTH PASTE —made by the makers of Sal Hepatica friend of healthy gums and teeth, So that you may judge for your- self its fine, grit-free consistency, its delicious flavor and clean ’ we shall be delighted to send you a trial sample of Ipana Try a tube of Ipana today But the effects of years are not t repaired in ten days ¢ the sample tube will be only the of good work. So, othbrw “shows pink, ms are ten der, go to your first tube of Ipan: fore you have fin ished using it you cannot fail to note the difference, the improvement, Let it start its good work today, A trial tule for ten da U you will fur BRISTOL-MYERSCO., Dept. Nd | 42 Rector Street, New York, N.Y. q) Kindly send me a trial tube of IPANA | TOOTH PASTE without or tion on my part \ | Name Address City comicbooks.com