Life, 1924-04-03 · page 10 of 60
Life — April 3, 1924 — page 10: what you’re looking at
What you’re looking at
This page is an **advertisement**, not a cartoon or satirical content. It's a full-page ad for Phoenix Hosiery from Milwaukee, appearing in *Life* magazine. The ad uses humorous language to describe the product's appeal: it addresses the problem of keeping hosiery on "sprightly feet" that constantly try to escape from stockings. The copy promises that Phoenix brand successfully restrains even the most active feet over long distances, with reinforcements strategically placed where needed. The ornate decorative border frames the text in a style typical of early 20th-century magazine advertising. There's no political satire here—this is straightforward commercial messaging using wit to sell women's, men's, and children's hosiery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: _LIFE | : WZ GUEKON Oe) : ess S = hs) Fe =. wf TS, A sprightly foot is a difficult thing to hold within a fine stocking. It is constantly seeking to escape. Phoenix has become the best selling hosiery in all the world, because it successfully holds captive even the most stren- uous feet, over long and comfortable miles. Its artful reinforcements are where they are most needed. The standard hosiery for sprightly feet of men, women and children, everywhere. PHOENIX HOSIERY MILWAUKEE GELSES SBCEE Bk DS DOD SD DS DOD ES DEO EE DoS DDS PS DOPE EEE EPP ED | ete See x (oe | RRCRLRCRRCRRR ECE EERE 5 ay) Oy || Y, | ty la ROY aS oral Es rayie = 5 Ce TSS A i ie eae, Vi i comicbooks.com