Life, 1924-02-14 · page 31 of 36
Life — February 14, 1924 — page 31: what you’re looking at
What you’re looking at
This is a **Fisk tire advertisement**, not political satire. The page features promotional copy for "Fisk Balloon Cord Tires," a real automotive product from the early 20th century. The imagery shows a vintage automobile literally riding atop clouds, illustrating the advertising slogan "Like Riding on the Clouds" — a metaphor for exceptional smoothness and comfort. The large tire image displays the product's balloon-cord construction. The advertisement claims Fisk's tires represent "the greatest advancement in riding comfort and safety since the pneumatic tire itself," emphasizing reduced vibration and improved durability. This reflects genuine automotive innovation of the era, when tire technology was rapidly evolving. There is no political cartoon or satire present — this is straightforward commercial advertising from *Life* magazine's advertisements section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIKE RIDING The Greatest Advancement in Riding Comfort and Safety since the Advent of the Pneumatic Tire Itself THe aggressive Fisk policy—of constantly improving tire design and construction to provide greater motoring com- fort—greater safety and freedom from trouble—has made possible the new Fisk Balloon Cords. Regardless of road conditions—regardless of car weight or wheelbase, Fisk Balloon Cords provide almost vibrationless driving. Aside from the extra comfort and extra safety they naturally, by eliminating practically all vibration, prolong the life of the car itself. If you want the last word in tire comfort and luxury ask for information on the new Fisk Balloon Cords. BALLOON CORD TIRES comicbooks.com