Life, 1924-02-14 · page 32 of 36
Life — February 14, 1924 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising** with some light satirical poetry. The main content includes: 1. **Conn Saxophone Advertisement**: A full-page ad featuring a musician endorsing Conn saxophones as superior instruments, targeting both professionals and amateurs. This reflects 1920s-30s jazz culture's popularity. 2. **"Ballade of the Modern Valentine"**: A humorous poem satirizing modern courtship, contrasting old-fashioned romantic verse with contemporary consumerism—the "modern" lover buys candy and flowers rather than composing poetry. 3. **"All a Man Knows About a Woman's Clothes"**: A brief satirical list poking fun at male ignorance about fashion (gussets, peplums, bias cuts, transparency, expense). 4. **Product Advertisements**: Including Listerine Tooth Paste (with a morality tale about dental neglect causing shame) and Oriental corsets. The page reflects early 20th-century advertising culture and gentle social satire about gender roles, consumer culture, and modern romance—typical of *Life* magazine's approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAXOPHONE is Superior Artists in the foremost popular dance and recording orchestras, as well as the great solo saxophonists, use the Conn and endorse it as the supreme instrument for the professions al or amateur, because of its exclusive fea- tures, among which are the Hydraulic Expansion of Tapering Tube; Conn Patented Tuning Device; Straight Model Mouthpiece; Improved and Simplified Key Sys- tem with Automatic Register Key; Integral Sockets with Rolled Edge Key Pad Seats; Foolproof Key Pads, non-warp- able and non-shrinkable. FREE, “Success in Music and How to Win It,” en interesting and valuable book for anyone who loves music or has a spark of muskal talent. John Philip Sousa and other world-famous musicians give vaba- able advice. Send coupon for your copy and details of Free Trial. Payment plan on any Conn instrument. Conn isthe only maker of every instrument used in the band. Cc. G. CONN, Lid. 221 Conn Building — Elkhart, Indiana C. G. CONN, Lid. 221 Conn Building Elkhart, Indiana Please send “Succes: and details of Free Name St. oF Rural Route. City, State Conny LIFE Ballade of the Modern Valentine Tue day has haply hastened by When love-lorn lads, long hours through In verse essayed to magnify The charms of Prue What dire despairs when rhymes were few! What reckless use of “mine” and “thine” And, oh, what toilful way to woo! I'm for the modern valentine The canny swain now turns his eye To windows on the Avenue “A box where sweets compacted lie Heart-shaped and ribboned pink or blue, More potent is than poets’ brew ; Who courts me with conicetions fine Needs not to court the Muse. ‘Tis true— I'm for the modern valentine the days when m know a ed flowers, too. And though their blooms are scarce and high, Mid-winter Or long-stemmed roses wet with dew, ! violets 1 view No verse for mine the billet-doux fern valentine As per request The florist I'm fort L’Envoi. Dear Saint, long since we bade adieu To patient quill and pondered line, Now, when each year you give the cue I'm for the modern valentine! SB Ht. All a Man Knows About a Woman's Clothes Twat she may have a run in her stocking. Dresses are always made with gus- sets and a peplum. Everything is cut on the bias. Some are more or less transparent he proper costume for the occasion is never at hand. They cost like h— Apvicr to procrastinating presidential candidates: Assume an i if you have it not BIG MONEY IN RAISING SILVER FOX Websyall youraise. Profits up to 300% have been made aa dingle year. Write for free infor- mation abost this wonderful money making dusicess. Duffus Silver Fox Co. 21K W, oth St. NewYork ashamed It brought him untold misery; yet only he, himself, was to blame. H* had neglected his teeth so long that he was actually ashamed to visit his dentist. And like so many he kept putting it off became so sensitive about pearance that in conversation vitually distorted his mouth in an effort to hide them from view A reasonable effort on his c consulting his dentist, of his tooth brush the right denti- frice—might have saved him this humiliation. But he even ected these things. He was uncomfortable wherever he went Only the right’ dentifrice—consis- tently used—will protect you st such criticism. Listerine Tooth Paste cleans teeth a new way. The first tube you buy will prove this to you You will notice the improvement even in the first. few days. And, moreover, just as Listerine is the safe antiseptic, so Listerine Tooth Paste is the safe dentifrice. It cleans yet it cannot injure the ename! What are your teeth saying about you today?—LAMBERT PHARMA- CAL CO., Saint Louis, U.S. A LISTERINE TOOTH PASTE Enables the natural figure to achieve all the grace and sym- metry of the East- ern Dancing Girl or the Spanish Gypsy THE ORIENTAL (rademark) is the new and beautiful under- garment designed for young girls who do not wear a corset $2 0°10 Auk for it in Corset Departments Made exclusively by che WatnerBrothersCompany, RAP-AROUND (trademark) and LETTE seademark) 347 Madison Ave., New 367 W. Adams St, Chicago; 28 Geary St San Francisco: 336 St) Antoine ‘Street, Montreal comicbooks.com