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Life, 1924-02-14 · page 30 of 36

Life — February 14, 1924 — page 30: what you’re looking at

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Life — February 14, 1924 — page 30: Life, 1924-02-14

What you’re looking at

This page contains primarily **advertisements and promotional content** rather than political satire or comics. The main elements are: 1. **United Hotels Company ad** (left): A lengthy corporate argument claiming the American public—not any individual—"invented" the modern hotel by demanding comfort and convenience. Lists their chain of properties across North America. 2. **"Foolish Contemporaries" poem** (center): A humorous verse about someone building a home, consulting an architect about styles. The joke is the architect recommends increasingly pretentious architectural references (Colonial, Pseudo-Baronial, "Quasi-Delsartian," "Wholly Beaux-Artian"), mocking overcomplicated design language. 3. **Product advertisements** (right): Williams Shaving Cream (Hinge-Cap feature), The Biltmore Hotel (New York), Bunté Chocolates. 4. **Gates Tours Europe notice** (bottom center): Travel booking announcement. The page reflects early 20th-century advertising style—using humor and aspirational messaging to promote luxury goods and services to an upscale readership.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

WHO INVENTED THE MODERN HOTEL? HO replaced endlessflights of stairs with swift eleva- tors? Who introduced telephones instead of speaking tubes and push buttons? Who speeded up the service -made it courteous instead of grudging, intelligent instead of blundering? Who took the speculative clement out of dinners and luncheons? Whodecided thathotel rooms must be perfectly ventilated, neither too warm nor toocold— and that a hotel bed should be as inviting and comfortable as one at home? Intruth, the American Public has only itself to thank, for it was the discriminating public’s demand formoderncomfortand convenience—and its apprecia- tion after it got them—that created the modern hotel. And it was the United Hotels Company which took the mod- ern hotel—with the enthusiastic approval of the American Public —and placed it in leading busi- ness cities outside of the great metropolitan areas. THE BANCROFT, Worcester, Mass. EYCK, ‘Albany, N.Y. REAT, Newark, N. J. ENT, Trenton, N. J. . Harrisburg. Pa. Pa, iL, THE PORTAGE, Ak THE DURANT, Flint, THE MOUNT ROYAL MOTEL, 3 KING EDWARD, HOTEL, Toronto, Can. ROYAL CONNAUGHT, Hamilto ‘Can. FTO! TH N, Niagara PRINCE EDWARD HOTEL. Under Construction ROOSEVELT. New York City, N. Y. ou w le, Warh. HAMIL ION, Paterson, Montreal, n. dsor, Can, UNITED HOTELS CO. EXECUTIVE OFFICES 25 W. 4sthSt..New York,NY. LIFE FOOLISH| | CONTEM NEE PLEC ARIES The Fifty-Seven Lamps of Architecture When T decided to build me I felt just a little afraid That a home, plan and design were not quite in architectural a pray, something And I said most recherché, Show me, For I'm weary of hanging my hat In an Early Victorian, Pre-Montessorian, Plain two-by-fourian flat The architect puffed at his period pipe As be And he Gothic style. Though he spoke air. t in his Renaissance chair, gave me a smile in the pure with a Romanesque Said he: “If your taste is not wholly debased The best you are certain to find Is the later Colonial Pseudo-Baronial G. Washingtonial kind.” I thanked him politely fee, But sundry and paid him his tances cried Id shun, for it acqua “That stuff you s! Since Benjamin Harrison died. And they took architect, Who For a Quasi-Delsartian, Post-Ronapartian, Wholly Beaux-Artian dwelling direct to a new rgued with logic compelling My downfall had started; 1 a maze groped i Of traces, traditions and trends, And I labored ai prints that were blue, With the 5 I don't knit my brow about building plans now, over aid of my numerous friends. For all of my And my b Second-Crusa Pink-Lemon: oney is spent, san Arcadian, tean, an TENT. in Pe Inon Ws neil Points. ICE has been a *hat th "ar Pr nade in Lire next t for that issue big disap point- rid needs Announce: Contest will Watch GATES TOURS to EUROPE 30080 days, $425 and up. Sailings fromMay to September. These To! e planned by skilled experts with over thirty years of suc- Wreite-for booklet Ni 3 dod 1892 225 Fifth Avenue, New York Paris Rome It can't get lost Tom nog SEO Om RAOQ EDR oe It can't get lost This is it The new | Hinge-Cap on RO ATG SLA ee DO Lecce ena MADISON AVE., 43rd TO 44th STREETS. NEW YORK Tea in the Palm Room ‘Dancing in the Supper Room JOHN McE, BOWMAN President Aristocrat of Chibcolates coatings specially Bunte blended to enhance the deliciousness of the center. BUNTE BROTHERS: CHICAcQ comicbooks.com