Life, 1924-02-07 · page 33 of 40
Life — February 7, 1924 — page 33: what you’re looking at
What you’re looking at
This page combines political commentary with a dental product advertisement, typical of Life's satirical format. ## "Foreign Entanglements" Section The opening essay mocks America's fickle attention to international affairs. It references the "Decline and Flop of the Russian Furore" (likely the Russian Revolution aftermath), noting how American high society briefly obsesses over whatever is fashionable—first Russia, now China ("Mah Jong gave it entrée to the Upper Circles"). The satire suggests that geopolitical interest is superficial and trends rapidly shift, comparing nations to social fads. The cartoons illustrate this fickleness: one shows someone absorbed in foreign intrigue; the other depicts hasty eating at a restaurant, visually connecting mindless consumption habits to mindless political engagement. ## Advertising Section The majority advertises **Ipana Tooth Paste**, marketed by Bristol-Myers. The copy connects soft modern foods to dental decay, claiming rough foods historically exercised gums. Ipana promises to heal weakened gums—a contemporary health concern. The coupon invites trial use. The juxtaposition suggests: just as Americans superficially adopt foreign trends, they've adopted unhealthy modern eating habits, requiring commercial solutions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a ees —amee | Foreign Enfanglements It is a good thing the world has a ge assortment of nations; otherwise Id run sh Society wot ort of countries get crazy about For example, we are now in the of the throes of the Decline and Flop Russian Furk The wor sidiers which conquered America are doomed to a Moscow retreat ka is on the toboggan. The ticket speculators have left Chekhov flat It was a picturesque hullabaloo while ed; but it has had its is “in” T Celestial realm worried along thousand its hun way, ignored by the Best ople. Then suddenly Mah J it entrée to the Upper Circles. To-day of years Ng gave the merest green dra lionized. So China has been accepted and made much of ow long will this popularity last? We have a notion tha t far dis! when any one a costume ba in Chinese rot Wallflower Out Wise people w alic irreparably. TH nd try to be geography t to what country will be next. While punging and chowing with all gra bear in mind that a year f w you may be Swi yodeling or Dutch-klumping or d something Siamese LM Everyday Types The Headwe He can spot a piker at a glance, and seats him accordingly. On the other 1 thing” f hand, he plays a “g it’s worth In one and the same breath he mur murs a saccharine welcome to the wealthy widow from the West, and be- stows nm Franz, the bus boy, his everlasting curse. He is most tous during the settlement of the ch He knows f suggestic g that would him with the bul; the palate « wallet. It is invariably something rare and ¢ , something highly “spe- c ind never is it, by any chance, ambled eggs. of the hands shoulders are his His ability to fail even to observe certain impecunious pa- trons is most effective plain roast beef, or sc A. perpetual mass and shrug of th favor ¢ gestures, One day he will open an establish- ment of is own, he informs you in a whisper. And he will always make a particular point of looking out for “Oh, thank you very much, sir.” Act Quick! AMateUR will exchange his set for the privilege of listening to a radio concert. The soft moders food tastes #0 delicious docs not give te the gum tia that rougher, coaner food once gare Hasty eating reduces the mechanical stimulation Soft foods and hasty eating are weakening gums and ruining teeth HE GREATEST DANGERS with which teeth are threatened today are the dangers which follow in the train of a weakened gum structure. The records of the clinics How soft foods cause the And the causes of this condition are not dificult to discover. Undoubtedly, the greater nervous tension under which we live, and lack of exercise, are contributing factors, but the source of most tooth tro bles today is the modern diet. Rough, coarse foods once gave work to the teeth and stimulation to the gums; but the soft, creamy products of modern cook- ery —in nine cases out of ten all too hastily eaten—do neither. As a result, gums get little or no exercise. They become conges- ted, soft and flabby; and pyorrhea, infected roots, diseased sockets and gingivitis are just the normal effects from the given caus. How Ipana helps soft gums come healthy Ipana is a tooth paste comparatively new Yet in the short time it has been before the profession, thousands of dentists have written us that they have adopted it in their practice and prescribe it to patients, espe: ally when those patients show signs of con- gested, soft or bleeding gums. In stubborn cases they prescribe a gum A trial tube, enough to last you for ten days, will be sent gladly if you will forward coupon below. BRISTOL-MYERS CO. 73 Rector St., New York, N.Y. Kindly send me a trial tube of IPANA TOOTH PASTE without charge or obligation on my part. and the daily experience of the den- tal profession show an alarming ir crease in tooth troubles which have their source in the gingiva (the gum structure) of the human mouth. toothbrush to “show pink” massage with Ipana after the regular ing with Ipana and the brush, thus helping to restore the circulation, to relieve the ¢ gestion, to provide the gums w exercise they need so badly. For in strengthe healing bleeding gums, Ipana has a very specific virtue. It contains ziratol, a positi antiseptic, and a preparatic nized hemostatic value. Dentists throu; out the country use it after extrac allay the bleeding of the wound infected tissue. ing soft gums a: with a rece Send for a trial tube of Ipana Tooth Paste You can judge from the ¢ tube, not only the hi not only its free-from-grit consistency, not only its remarkable cleaning powe but you can judge, too, its clean taste. For Ipana is a p @ tooth paste need not bh taste in order to be a ben IPANA ve n unpleasant ficial age — TOOTH PASTE ' bea~ —made by the makers of Sal Hepatica comicbooks.com