Life, 1924-02-07 · page 32 of 40
Life — February 7, 1924 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising disguised as editorial content**, typical of early 20th-century magazines. The main feature, "Carrying Cigarettes to New York," is a promotional piece for Reedsdale Cigarettes framed as a humorous anecdote. It claims a satisfied New York customer repeatedly ordered their product—an ironic "coals to Newcastle" scenario suggesting the cigarettes were so good they sold even in cigarette-saturated New York. The appeal is to "discriminating" smokers valuing quality tobacco and improved packaging. The page also includes: - **"The Shy Vitamine"**: A whimsical poem mocking the public's fascination with newly-discovered vitamins (1920s health trend) - **"Recalling the Season"**: Humorous holiday anecdotes - **Advertisements**: Williams Shaving Cream, Allen's Foot Ease, Fisk tires, and Bellans indigestion remedy The cartoon showing rabbits multiplying is a visual pun for the shaving cream's claim to prevent stubborn hair regrowth. The overall page reflects 1920s consumer culture and advertising strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Carrying Cigarettes — to New York y York seems ewcastle”— ational bought g cigarettes to Ne “carrying coals to 9,000 places in our opolis where cigarettes m et, in our mail, some wee r for a carton of Reedsdale | from a New York gentleman | incidentally, is vice-president of a 100,000 cor ration jently something said in our adver- tising appealed to this New Yorker as promising a cigarette likely to suit him better t ny of the numerous brands already on sale in his home town. carton of Reedsdales was duly for- to him, and then, short time afterward, there came from him a repeat order, this one for five cartons thousand rettes. That carrie the laurel from the advertising ced it squarely on the whereat we fel rdonable or o' a ciga- and } Cigarette itself. thrill of pride, a cigarette that we in- discriminating and so- In other words, it rette tha as makers, take ough to make it a satisfactory for smokers who take their to- bacco with some seriousness, tend for just su phisticated smok: cigarette Not only do we think enough of the rette shall reach lips in prime condition, we | ve secured a new and improved package that presorves both the form and the aroma of Reedsdales from the first to the twentieth cigarette. oa Reedsdale Cigarettes re 20¢ for a pack- | now sold by many distribution is being rapidly extended. If you have them, we wills difficulty in finding a carton of 5 pack- ages of Reedsdale Cigarettes (100 ci rettes) postpaid for a dollar. Smoke one package at our risk. If you don’t like them we will return your dollar for the four re- maining packages. Address Reed Tobacco Co., 108 South 21st St., Richmond, Va. To Retail Tobacco Merchants: It your ly you with Reedsdale Cigare mond, Va., will gladly send you prepaid by parcel post a carton containing one hun- dred or two hundred Reedsdale Cigarettes for thesame price you would pay the jobber, LISH CONTEMPOR ARIES The Shy Vitamine dy has ever seen that science holds so dear And calls a vitamine Strange that each weird and curious pet That science ri s in her arms However curio: Will ni 4s we may get t display its charms learnéd mind ; The ator ly shy is extreme The giddy young electron, to Although we know the how and why Of everything they do. And th when vit at We know they buck up no ent, ! we never chance to meet h coy, retiring friend ninds Science, it seems The greatest fa CEL B. f all n London Evening News In a Pinch, use ALLEN'S FOOT EASE. Recalling the Season Acxt Manrita (to cabman, the 9 fore Christmas): Can't find it? I lon't believe you know where the hou is—and | eve you've been drinki Vittack Soakex: Oh, mum! could ye y such a thi An’ or Christmus Eve, too!—Humorist “CALIFORNIA'S 1 s are begin ning to move The faith of the real estate men may be doing it Toledo Blade r reading newspa anyone been born that on’s Ma, MONINA.” THIS AFTER ORDER WHAT YOU WANT. “YoU DIDN'T SAY THA NOON IN THE JEWELER’S.” —Social (Havana), fisher what do they mean when they say rabbits multiply fastest father must have got some lather in his mouth because he coughed before replying w rallace he said some ¢ ay you'll shave and then you nN know that hairs multiply fastest Williams Lex Shaving Cream Tames the most stubborn hairs i> 6 BELLANS >| Hot water Sure Relief SELL-ANS FOR INDIGESTION 25¢ AND 75¢ PACKAGES EVERYWHERE comicbooks.com: 4