Life, 1924-02-07 · page 34 of 40
Life — February 7, 1924 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring products typical of the 1920s era: Van Heusen collars, Ben Wade pipes, Churchill Downs cigarettes, Mah Jongg cigarettes, and Ideal Power Lawn Mowers. The only cartoon content appears at bottom right: a small comic titled "Pup" showing a dog complaining to another animal (Waggles) about a "Puppy Love" exhibition. The joke is a simple pun—the dog is annoyed that humans are mocking young love by calling it "puppy love," finding the term insulting and foolish. The page reflects 1920s consumer culture and leisure interests (lawn care, smoking, formal wear). The cartoon's humor relies on basic anthropomorphization and wordplay rather than political or social satire. Nothing on this page requires specialized historical context beyond understanding period consumer goods and simple animal-based humor conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VAN FAME A medium-height Van en for business and evening wear HE smart Van Heusen has no sharp points or cutting edges to mangle shirts and frazzle ties. Being woven of special multi-ply fabric, it returns from the laundry after many months of wear, crisp and smooth as ever. That is why it is the world’s most econo- mical collar. 12 VAN HEUSEN STYLES 50c VAN HEUSEN the Worlds Smartest COLLAR Ask your dealer for Van Craft, a new negligee shirt with the Van Heusen Collar attached. 0 PHILLIPS-JONES 1225 Broadway OMEHOW or other, a Ben Wade pipe belongs —whether you're in the soft glow of your library, or swinging through the woods, or tramping the links, or dodging the spray as she keels over in a spanking off-shore wind. Sweet, mellow and fragrant as never a pipe has been BEN WAD to send a catalog. —_ CHURCHILL DOWNS fx famous cigarettes. Gold, plain or silver ends, Black, brown, or white paper. Delicious and distinctive. Inscribed with correct Mah Jongg | , symbols, Finest Macedonian tobacco. { MAH JONGG CIGARETTES. Distributors: ARGRAPT & SONS Canadian Depot: BEN WADE, Vancouver, B.C, 436 North Michigan Ave, + Chicago HE cost of mowing your lawn just once by hand will pay for four or five mowings with an Ideal Power Mower. The labor saved in a season frequently pays for the Ideal. The Ideal rolls as it cuts, producing a carpet- like lawn that hand mowers cannot duplicate. It can be operated by an inexperienced man, is sturdy and will last for years with ordinary care. One of our three models will exactly meet your requirements. Write for literature. Ideal Power Lawn Mower Co. R. E. Olds, Chairman 401 Kalamazoo Street Lansing. Mi New York, 13-19 Hi t. Chicago, Dea Power Lawn Mowers Pup (disgustedly) NOT SO MUCH THE PACT THAT THEY'RE THEMSELVES THAT THIS | BITION IS CALLED “PUPPY Love!” FOOLS OF AS WHAT GETS MY GOAT, WAGGLES, 18 MAKING FATUOUS ——— SSS SSS IDIOTIC EXHI- comicbooks.com: *