Life — January 10, 1924 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE PRIZE IS A BOX OF CHURCHILL DOWNS —the smart black and gold cigarettes Who wouldn’t play hard to win them? Mellow Macedonian tobacco wrapped in specially imported black Spanish paper—gold, silver or plain ends —distinctive cigarettes for people of distinction. At the bext Tobacconists » Catalog upon request MAH JONGG CIGARETTES —the new cigarettea—marked with all the Mah Jongg Symbols, BEN WADE PIPES AND HUDSON'S BAY TOBACCO Mareraft & Sons, 598 N, Michigan Ave, Creare + Canadian Depot Den Wade (Canada) Ltd..Vancoever B.C. ’Tis Sunshine we're Yearning to Borrow, True Sunshine within and Without. is the nearest approach to true sunshine that this age affords, and this verse ex- plains why so many people are eager to read LIFE with Its laugh on Every Page, and enjoy its sunny brightness. They will borrow it from friends, or get it at the library. Some buy stray copies, but the best way is when they subscribe for it, and have sunshine in the house the whole year through. Try it for six months, and see its influence on yourself; or try our Special Offer Enclosed find One Dollar (Canadian $1.20; Foreign $1.40). Send LIFE for the next ten weeks to LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 “Since the governor got his VAN HEUSEN collars,” the valet complained, “he gave me all his soft and stiff ones, and I don’t know what to do with them —for I wear the VAN HEUSEN too!” VAN HEUSEN the Werld?'Smartet COLLAR 1225 BROADWAY, NEW YORK PHILLIPS JONES CORPORATION Q Yes, six! ON THIS PAYMENT PLAN IN FOUR YEARS. YOU'LL OWN THIS NICE LITTLE HOME. BUT SUPPOSE JUST WHEN I'D GOT IT PAID FOR T SHOULD UP AND DIE. “MY DEAR SIR. THINK HOW HAPPY YOUR WIFE WILL BE’ Agent: Bulberly: