Life, 1924-01-10 · page 37 of 44
Life — January 10, 1924 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a major advertisement for **Pepsodent toothpaste**, a new commercial product claiming revolutionary dental benefits. The ad's framing reflects early 20th-century marketing psychology: it uses pseudo-scientific language ("film," "alkalinity," "starch digestant") to explain tooth problems and position Pepsodent as a scientific solution. The offer of a free 10-day trial tube was a common advertising tactic to drive consumer adoption. The page includes minor editorial content—book reviews and a "Life and Letters" column discussing literary works—alongside period advertisements for cruise tours and other products. For modern readers: this demonstrates how magazines historically blended editorial content with advertising, and shows the emergence of aggressive consumer marketing using quasi-scientific claims to sell personal care products—practices that continue today but now face greater regulatory scrutiny.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life and Letters (Continued from page 20) nothing complex will have to pay fifty cents or a dollar more for the transla- tion published in London by Chapman and Dodd. “Truth o' Women”— isn’t that an awful title?—by Josephine Daskam Bacon (Appleton), is one of the most interesting books I've read recently. I put it off for a time simply because the title had that terrible apos- trophe and sounded like W. L. George, but one day I noticed on the jacket that it was made up of “last words from long-vanished ladies,” and pro- ceeded to find out what they were. After forty-two unidentified females have spoken from the grave and more or less run the gamut of feminine psychology, if it may be said to have a gamut, the volume gets personal and throws some hitherto unpublished light on the mental workings of several fa- mous women whom history may or may not have given a fair deal. Take Potipliar’s wife, for instance. And Xanthippe, the wife of Socrates. Mrs. Bacon puts into the latter’s mouth: « I love peace. Ever I ‘loved it. No more now than then. My neighbors called me ‘hey never lived With a demon that asked ques- tions.” And that’s where I burst right out laughing. Diana Warwick. CRUIS To Wonderlands below the Equator shrew. ——s AMERICAN EXPRESS *=*_ co, ™ Annual Cruise Tour os in SOUTH AMERICA Sixty-seven days of amazing and delightful travel, visiting Cuba, Panama, Peru, Chile, across the ie Andes: argentine: Usugeay, Brazil, Trinidad, Barb: From NEW YORK, aati wieshae S. Ease. (Paci6e Line), Memorsbl le shore excursions with ing receptions. Every detail in expert hands. A complete change and glorious winter holi- ” Write today for Booklet AmericanExpressTravelDept. | 6S BROADWAY, NEW YORK Combat for ten days that film on teeth If you want better teeth, let us show you how millions now get them. Cleaner, safer teeth as well. You will be surprised and delighted when you make this test. We send it free. That cloud is film The dingy coat on teeth is film. That film at first is viscous. It clings and stays. Soon it becomes discolored, then forms those cloudy coats. The teeth’s beauty is hidden until you remove it. Film also holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. A new day comes No ordinary tooth paste effectively combats film, so all tooth troubles con- stantly increased. Then dental science found and proved out two effective methods. One of them disintegrates the film, the other removes it without harmful ‘scouring. Protect the Enamel Pepscdent disintegrates the film, then removes it with an agent softer than enamel, Never use a film com- batant which contains harsh grit. Pepsadéeni Ate. The New-Day Dentifrice Now advised by leading dentists the world over. A new-type tooth paste was created to apply these methods daily. The name is Pepsodent. Now careful people of some 50 nations use it, largely by dental advice. Pepsodent also multiplies the alkalinity of the saliva, It multiplies the starch digestant in the saliva. Those are nature's agents for fighting starch deposits and the acids which they may form, In these ways Pepsodent is bringing a new dental era to people of every clime. Watch its effects Send the coupon for this 10-Day test. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth become whiter as the film-coats disappear. The test will bea revelation. You will have a new conception of what clean teeth mean. Cut out coupon so you won't forget. 10-Day Tube Free 'S THE PEPSODENT COMPANY, Dept. 672, 1104 S, Wabash Ave., Chicago, Til. Mail 10-Day Tube of Pepsodent to Only one tube to = family. Books Received College! Days, by Stephen Leacock (Dodd, auhe Mead). A Guide’ for the Greedy, by Elizabeth Robins Pennell (Lippincott). Mastro-Don Gesualdo, (Seltzer). Loose Leaves, by Katharine Dayton (Double- day, Pag Miss ‘Bracegirdle, by Stacy Aumonier (Dou- The Shadowy Third, by Ellen Glasgow (Dou- bleday, Page). Myself ond ‘A. Cloman (Doubl Quentin Durward, by (Scribner). The Last , Frontier, | by ‘ooper_(Little, Brown). Monte Felis, by Mary jicle, by Paul Rosenfeld (Har- “Dare, by Archibald Marshall (Dodd, by Giovanni Verga by Lt.-Col. Sydney ape): Walter Scott, Bart Ryley (Little, Courtney Brearley court, Peenies in the Little Garden, by Mrs. Edward Harding (Atlantic Monthly Press). Serah of the Sahara, by Walter E. Traprock Putnam). More Letters of a Japanese Schoolboy, by Wallace Irwin (Putnam). seen, Leet: by Stephen Vincent Benét jolt), COImichbooks¥eom NEW GARTER FOR FOR _ g MEN OF BRAINS IGARS “MADE AT KEY WEST—