Life, 1923-10-18 · page 2 of 44
Life — October 18, 1923 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** for Pall Mall brand, not political satire. The illustration shows a domestic scene with two women applying cosmetics to a man's face while he relaxes in a chair—depicting the "Luxury Hour" the ad promotes. The ad targets male consumers by associating cigarette smoking with leisure, comfort, and domestic luxury. The pricing structure (20 cigarettes for 30 cents) highlights an affordable "special" new size. **Historical context**: This appears from the 1920s era when cigarette advertising freely marketed to the general public without health warnings. The "superlative cigarette" claim and Turkish tobacco references were typical marketing language of that period. No political meaning is evident—this is purely commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tte June 8, 1889, at the + England’ at nd Hetil Pega x i ‘a For you who want a superlative cigarette here's the world’ finest —at 20 for 306 Try them tonight Sor your Luxury Hour -that easy chair hour when every man feels entitled to life’s best PALL MALL Specials New size-plain ends only 20 for 30¢ No change in size or price of PALL MALL Regulars [cork tip | Have you been on domestic brands so long that you've forgotten how good a ciga- rette can taste? A real Turk- ish cigarette that is blended from the finest Oriental tobaccos! Take the famous red box home with you tonight, and after your coffee, when you’ve snuggled down in your easy chair to read, relax or chat— light up a real Pall Mall. As the rich gray smoke curls from your lips, you'll won- der why you’ve ever denied yourself the luxury of these superfine ‘Turkish cigarettes. It’s the only smoke for the Luxury Hour—thattreasured hour after the day’s work, when a man’s in the mood for Life’s best. And once you’ve tried Pall Malls for your Luxury Hour, you'll soon be smoking them exclusively for all hours. You can enjoy Pall Mall, too, without strain on your pock- etbook. For they come now in a special new size—20 cigarettes for 30c. (Plain ends only.) Cork tips remain in the old size, at old price. WEST OF THE ROCKIES 20 for35¢ comicbooks.com