Life — October 18, 1923 — page 1: what you’re looking at

What you’re looking at

# Life Magazine, October 18, 1923: "Turn to the Right" This is a visual pun playing on the phrase "turn to the right"—both literal directions and political positioning. A figure in a straw hat (appearing to be a working man or farmer) stands before a large wooden sign post with directional arms pointing to "the Pie Foundry" and "the Cider Mill." The cartoon likely satirizes political choices available to voters or citizens in 1923. The references to "Pie" and "Cider" suggest appealing but possibly empty promises or destinations—common metaphors for political rhetoric. The figure must "turn right" to reach these attractive-sounding places, parodying how ordinary people navigate competing political or economic options, perhaps satirizing contemporary political divisions or the allure of false economic solutions during the post-WWI period.