Life, 1923-10-18 · page 3 of 44
Life — October 18, 1923 — page 3: what you’re looking at
What you’re looking at
This page contains **primarily advertising**, not political satire. The left side features a Goodyear shoelace hook advertisement and a cartoon about free firewood with the caption "What—you ain't read 'The Sheik'? Gee, kid, you missed something." This references the popular 1921 film "The Sheik," using it as a humorous selling point—a common advertising technique that name-dropped trendy cultural products. The right side is a full Goodyear Tires advertisement. The main "joke" is marketing-based: emphasizing that the Goodyear brand name guarantees quality, reliability, and fair pricing. A chart shows tire prices declining over several years despite improvements, positioning Goodyear as both superior and economical. There is no political content here—this is pure commercial promotion from 1922.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
common footw ‘ i the wearer's c 7 7 ou Y@ur retailer can sell you shoes with 1 YOU EVERYTHING hdoks. : ——a Insist on having what you want i) ND Wherever yon ete, on hithwey or Loulesard, look for the signa- ture of the clinging, long-wear- ing Goodyear All-Weather Tread HEN you buy tires you want the tires that give you maximum mileage at minimum cost, and you want to feel that the dealer from whom you buy will back up your tires with service. If the tires you buy bear the name Goop- YEAR, you are sure of both these things. Today the name Goopyear is on a better tire than ever before—the mew GoopyEar Cord Tire with the All-Weather Tread. Embodying highest-grade long-staple cotton, improved and longer-wearing rubber, heav- ierand tougher sidewalls, stronger ply-unions and other advantages—this new tire is find- ing favor everywhere. With its reinforced and beveled All-Weatner Tread it runs more quietly and smoothly, while preserving in full its celebrated slip- less, skidless traction. It is the tire of tires for long, reliabie, eco- nomical travel, whether on big cars or small. When next you buy tires buy the tires whose known excellence has made them the most popular in the world. Goopyear Tires—sold only by GoopyEar Service Station Dealers, pledged to help you get from your tires all the mileage built into them at the factory. The name tells you everything. Darces oF aut gs Goa commonities, ch etl i A Good Time to Buy Goodyears Over the past ten years Goodyear Tires have been steadily improved. Despite this, prices on Good- year Tires have consistently been kept below the average price level for all commodities, as the above chart shows. Although Goodyear Tires to- day are better than ever before, Goodyear prices are 37% below those of 1920, and 30% below those ‘WHAT—YOU AIN’T READ ‘THE SHEIK’! GEE, KID, YOU ges OL I7EE' This fs 8 good cms to Day, Goodyente: Copyright 1923, by The Goodyear Tire & Rubber Co., Ino, comicbooks.com