Life, 1923-09-27 · page 29 of 36
Life — September 27, 1923 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content promotes the Cunard liner *Franconia* and a luxury world cruise managed by American Express Travel Department. The "East of Suez" headline references **Rudyard Kipling's romantic imagery of exotic Asia**—temple bells, pagodas, elephants, palm trees. The ad copy evokes colonial-era longing for Oriental adventure, quoting Kipling's famous phrase about the East's irresistible allure. The advertisement promises a 133-day round-the-world cruise departing November 1923, visiting ports from Havana through Asia (Japan, Hong Kong, Singapore, Colombo) to Europe. It emphasizes the ship as a "floating palace" with luxurious accommodations and planned shore excursions. The page also contains minor articles on practical topics: "Common Sense Borrowing" (about financial prudence) and "An Easy Way to Remove Dandruff" (promoting Liquid Arvon product). These reflect typical *Life* magazine content mixing satire, lifestyle advice, and advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE - 27 “EAST OF SUEZ” mn ined Making the Dream Come True nN ate fred There is an especial longing for ‘‘ East of Suez’”’ now- Ne adays. The temple bells of Mandalay call with Standard Oo : irresistible persistence. Pagodas, heathen idols, th = Wi Id ¢ Christian kisses, sunshine, palm trees, flying fishes, e Wor 8 elephants a piling teak—all call with Kipling magic 4 —over the Seven Seas—‘‘East of Suez.’”’ Especially, Quarantee od | next winter, will the freezing drizzle ‘‘ wake the fever er Ge nerations in your bones’’—for, ‘‘if you’ve ’eard the East a calling you won’t never ’eed naught else.”’ The new Cunarder FRANCONIA . . Sails from New York, November 15; from San Common Sense Borrowing Francisco, December 4; Returning to New York, RROWING has grown to such March 27; on her 133 Days —30,000 Wonder Mile proportions of late years that ght really to be put on a business . ’ Otherwise we shall all be bor- GC R d h W Id dt ons 8 anse aral Hanne al ruise Kound the or is, excepting the borrowers. t chance has a man to borrow a sand dollars from a bank and . forget to return it? Absolutely American Express Travel Dept. That is as it should be. But oe atord to lose 2 | The FRANCONIA is the newest of the splendid Cunard liners. Built be con a the soist? We |especially for long distance cruising, manned and managed by : have security; borrowing must | Cunard supreme seamen, she is a floating palace of recreation—a nade safe for generosity. |luxurious club with every convenience and refinement for com- ie next time Mary Jones comes | fortable living. to borrow a few eggs, tell her : : i her mother you must have a | Carefully planned shore excursions from all ports of call included ad as security. If they in initial cost. Special inland trips optional. Itinerary includes— about returning the eggs, | Havana, Panama Canal, San Francisco, Hilo, Honolulu, Japan (13 ma pat the bread. th next days—Yokohama, Kamakura, Tokyo, Kobe, neice: pores ove ie have ., |Kyoto, Nikko, Inland Sea, Miyajima), Shang- Sy a | ° A 4 fy a couple of spark plugs as | hai, Hongkong, Manila, Batavia, Singapore, rity. Why not? Banks do it, and Rangoon, Calcutta, Colombo, Bombay, Port how everybody respects them Tewfik, Cairo, Naples, Monaco, Gibraltar. s all a matter of proportion. Big rs, big security; little things, The FRANCONIA party will be limited. security. It is sound sense. To insure most desirable accommoda- hope some of my friends will read _ | tions, bookings should be made now. Call, i phone or write any American Express office for fuil details, deck An Easy Way to plans, illustrated book of the Remove Dandruff Cruise and prices, or write: 1) you want plenty of thick, beautiful, ‘ glow, silky hair, do by all ‘means get| American Express rid «i dandruff, for it will starve your hair} Travel Dept. and tuin it if you don’t. | The best way to get rid of dandruff is to | 63 Broadway, New York dissolve it. To do this, just apply a little Li Arvon at night before retiring; use Wherwser oe #0 enouch to moisten the scalp, and rub it in csr Express gently with the finger tips. Travelers Cheques morning, most, it not all, of your dandruff will be gone, and three or four more lications should completely re= move y sign and trace of it. You 1 find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon_ at any drug store. A four- Ounce bottle is usually all that is needed. The R. L. Watkins Co., Cleveland, Ohio under the experienced management of the comicbooks.com