Life, 1923-09-27 · page 30 of 36
Life — September 27, 1923 — page 30: what you’re looking at
What you’re looking at
This page is primarily **fashion advertising**, not political satire. It promotes Vogue magazine subscriptions to women readers interested in contemporary 1920s fashion. The main feature, "Will You Try the New Tunic?", discusses fashionable women's clothing of the era—specifically tunics (loose overgarments), suits, and the "cloche" hat that dominated millinery. The illustration shows a woman modeling a "Chinese influence" dress featuring black velvet, blue satin, and gold Chinese motifs, reflecting 1920s fascination with Asian aesthetics. The advertisement emphasizes that Vogue offers fashion guidance for "women who want to look their individual best, smart, distinguished"—positioning the magazine as an educational investment rather than mere luxury. For just $2 covering two seasons, subscribers gain guidance that supposedly prevents costly fashion mistakes (saving $200). The "Broadcastings" section contains unrelated anecdotes about historical memory and modern life—not satire, but light editorial content typical of the magazine's miscellaneous features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
7 EE: = Will You Try the New Tunic? The Chinese influence retains a firm hold upon the mode, Its latest appearance is this frock of black velvet and blue satin. The wide bands of blue satin around the hips are embroidered in blue and gold Chincse motifs. 10 xEarly Paris Openings in (Extra complimentary copy) For the woman interested in clothes for the more formal occasions. Paris Fashions NUMBERS OF VOGUE Some of the new tunics flare all round, over their smart little narrow skirts. Others are full in front only; others again are as straight as a string. ... And which is yours? Suits, too, are as varied as the minds of men. ..And though the cloche still rules the mil- linery mode, it trims itself upward, downward, sidewise—which lends all the difference in the world to its effect. ... And which is yours? Paris is all very well, one sees. But Paris does so many, many things! .... One needs a guide. | To visualize the mode—and yourself—and your- self in the mode—there’s nothing like Vogue. Vogue isn’t edited for women who want to look like everyone else, but for women who want to look their individual best, smart, distinguished. Vogue isn’t just a collection of models—even of the best models. Vogue is a viewpoint. Vogue is an education in how to dress. Cost? Just $2 for two entire seasons—10 issues—straight through to the Spring Mil- | linery Number! Isn’t that what you’d call a| bargain? .... And just about the only kind of education that’s an entertainment in itself! | $2 Invested in Vogue a tiny fraction of your loss on one ill-chosen gown Will Save You $200 True economy isn’t in going without, always a hateful process. Or in buying fewer or cheaper things. True economy is in getting the right clothes in the first place. Then you don’t discard, later on, and have the | expense of buying again. You get full value for every cent expended—if you spend the first two dollars on Vogue. «Eleven if you mail the coupon now October 1 Motor and Shops | Motor fashions > Features of the motu. January 15 | Fashions for North and south January 1 and their owners. rows. | October 15 Broadcastings (Continued from page 20) “My landlord is a member of the Bohemian Club of San Francisco,” a friend said to me in Pasadena. “How do you know that?” I said. “I read about it on a towel in his bathroom,” my friend said. + ore Tue late Frederic Harrison in his book “De Senectute” sets down at the age of ninety-one his reminiscences of Queen Véictoria’s coronation, which occurred when he was six. The mem- ory of the extremely aged is remark- able, if somewhat tricky. I knew an old gentleman who could remember sitting on the knee of Lafayette, but could not remember exhuming La- fayette from his grave, which in view of their respective ages would have been, for the purpose of any knee sitting, an operation of the highest necessity—yes, and even higher than that. Mr. Harrison also states it as his ninety-one-year-old opinion that the automobile has destroyed the beauty of Normandy, Switzerland, the Grande Corniche and the rest of the Rivi and this reminds me that in Sumner's “Folkways” there is an account of stone axes which hung behind Scan- dinavian church doors about the time Olaf introduced Christianity into Nor- way. These stone axes were used by Scandinavians in their simple carly , Christian piety as a means of putting Grandpa into a Home for the Aged without the formality of a lot of red tape. Professor Sumner does not exactly say so, but it may be deduced from all the circumstances that the actual number of his years didn’t con trol the fate of an ancient Scandi- navian. It was when he began to tell Ta, Gowns, hats, shoes, and wraps worn in the | Sede alae eo pore eas ad ra how beautiful Hardanger Fjord had been before the introduction of the trireme, that the eldest grandson im- mediately applied to the rector for the Spring Forecast February 15 Parish stone hatchet. Earliest authentic news of spring styles, ~* * fully illustrated by Paris models. Spring Millinery Mr. Stark Younc of the New Republic has spent a busy s The smartest hats from Paris. est hats from New York. mer in Italy leaping | from Duomo to The fall and winter modes devised by the wits and executed by the fingers of Paris. New York Winter Fashions November 1 ‘Things that New York creates for its exclu- Ori sive clientele. Vanity Number November 15 Pet extravagances of smart women. Christmas Gifts December 1 Several hundred gifts for every age and fancy, every taste and purse. Holiday Number December 15 Holiday furs and fashions and frivolities; new gift suggestions. IN *SPECIAL OFFER (Limited to new subscribers) If your order is received immediately, we will start your subscription with the rent. Eariy Paris Opening Number —-thus giving you eleven numbers of Vogue instead of ten without any extra chi Since the additiong! copy must come out of a small supply on hand to meet the demand for this big special number We cannot guarantee be- ing able to send it unless your coupon 4 mailed immedi Spring Fabrics and inal Vogue Designs February 1 | Fabrics and working models for your spring and summer wardrobe. March 1 The clever- These eleven issues that your $2| bring you—one every fortnight— | show you everything Paris plans, | and everything New York makes | and does. They give you full) fashion information for the next two seasons—clothes insurance for Winter and Spring too. Buying Vogue isn’t an expenditure; it’s an investment. Sign the Coupon You need not bother to write a letter. The coupon opposite will do, and is easier and quicker. With one stroke of the pen, you will solve your entire clothes problem ss for the coming winter and spring. 6 BELLANS Hot water BELL-ANS || FOR INDIGESTION 25¢ AND 75¢ PACKAGES EVERYWHERE ne eG comicbooks.com