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Life, 1923-09-27 · page 28 of 36

Life — September 27, 1923 — page 28: what you’re looking at

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Life — September 27, 1923 — page 28: Life, 1923-09-27

What you’re looking at

This page from *Life* magazine presents satirical commentary on early 20th-century social issues through brief humorous anecdotes and advertisements. **Main Content:** The dominant advertisement for Hoo-Dye Shock Absorbers uses satire to critique women as "rear-seat drivers"—passengers who bounce uncomfortably on poorly-sprung automobile seats. The ad paradoxically sympathizes with women's discomfort while reinforcing the stereotype that women are anxious, nervous passengers rather than drivers themselves. **Supporting Humor Pieces:** - "A Plus-Four-Year-Old" mocks an elderly golfer in old-fashioned attire (plus-fours) who complains about a woman on the fairway; she retorts by insulting his appearance and clothing. - "Defining Terms" presents a Cockney taxi driver misunderstanding "double fare" as a joke about linguistic ambiguity. - Other brief items mock contemporary social pretensions and marital dynamics. The page reflects 1920s attitudes toward women, automobiles, and class distinction through lighthearted ridicule rather than serious critique.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Geayge. dear. be careful !* the “driver*on the rear seat — pleasure and benefit of motoring that might be theirs. Contes thousands of women are today losing half the Countless thousands are suffering needlessly from shock, strain and nervous apprehension—expending many times the energy of the man at the wheel. These thousands literally bounce about on the rear seat, due to the roughness of the roads and uncontrolled spring action. Ifthey but knew the cushioned comfort of the Hoo-Dye spring control; if they but understood the easy, smooth elasticity of this For your own. double-acting hydraulic device; if they but realized the freedom heaith’s cake cent for ftom mental strain, bodily discomfort and nervous shock brought a free copy of “How Motoring Shocks Affect the Nervous System,” by R. Kendrick smith, about by this world-famous shock absorber they would insist on having their cars Hoo-Dye equipped for their health’s sake. The Hoo-Dye, by absorbing both shock and recoil, by laying a gentle restraining hand on over-zealous spring action in direct proportion to the need, by cradling the car body against all the exigencies of motor travel has proved a life-giving boon to many thousands of “Rear-Seat Drivers.” THE HOUDAILLE COMPANY, 1418 West Ave., Buffalo, N. Y. Manufactured by Houde Eng. Corp. HOO-DYE Shock Absorbers A Plus-Four-Year-Old The somewhat peppery retired Army officer was playing his dogged best for the club’s Summer Medal, but at one hole he was kept waiting for a few minutes by a woman who sauntered carelessly down the fairway, crooning to her baby. “Come away, madam,” cried the Major testily. “Hurry up with that baby of yours.” The indignant mother turned and gave the player a look of scorn. “Baby yourself,” she snapped, “y ing with that little ball, and in the ridiculous short trousers, too.” —Sporting & Dramatic News (Lon Apparently “What has become of th had a cure for bashfulne: “He cured everybody.” —Louisville Courier-Journal. Time to Re-tire? FISK Again the Young Idea Two small boys were talking together on the beach. “TI say, what’s your father?” “He’s an architect.” “Huh, mine’s not. He's a soldier.” “My father was a soldier in the war, too.” “Huh, anybody can be a soldier when there’s a war.”—London Daily News. Defining Terms Stupent oF Detective Novets: Double fare if you reach Rumbleton in twenty minutes! Driver oF Fry: Wot do yer mean by “double fare”? Double the legal fare, or double wot I was goin’ to ask yer ?—Punch. Where It’s in the Way “I don't care for dances,” says a local cynic. “When I’m on a dance floor I never know what to do with my mind.”—Nashville Tennessean. Gay Diamonds Diva FROM JASON WEILER & SONS of Boston, Mi » one of America’s I 7 mond importers For over 4 ars the house of Jason Weiler & Sons, of Boston, has been one of the leading u importing ¢ direct by mail wit Here are several diamot by m vhich clearly demonstrate our, pes chaser. oe 1 carat $145.00 This one carat diamond is of good brilllancy. Mounted in Tadtes’ style 14K solid gold sett Order this diamor take “it, to any expert, = $305.00 —ifyouarenot Perfectly cut blue white satisfied your diamond of excepti will be returned — brilliancy with nee without. nanth. smaller _ perfectly E divect'to gout 9149.00 Combination Diamonds set in deoutl- fully designed Gold Rings with rich, blue Sapp nis exquisitely pie 1a Witte phires, 3. on each $150.00 A few wetohts and prices-o]_olher damon $31.00 | 14 carat, $73.00 | 2carats, $290.00 carat, 50.00 | 11 ts, 217.00 | 3carats, 435.00 We réfer you as to our reliability 10 any’ be or newspaper in Boston It desired, rings will be bank or any ess, with lege of examina- Our diamond guarantee for full value for all. thme foes with every pur dl 371 Washington St., Boston, Diamond Importers Since Foreign Agencies: Amsterdam, London comicbooks.com