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Life, 1923-05-24 · page 38 of 42

Life — May 24, 1923 — page 38: what you’re looking at

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Life — May 24, 1923 — page 38: Life, 1923-05-24

What you’re looking at

This page from *Life* magazine is primarily **advertising and light satirical content** rather than political commentary. The dominant feature is an **Edison Mazda Auto Lamps advertisement** (a General Electric product), showing a car headlight with the slogan encouraging readers to keep spare bulbs handy. The text content includes: - **"Mrs. Pep's Diary"**: A humorous social column satirizing Prohibition-era America, where a guest nervously dropped a five-dollar gold piece, and another character obsesses over a fortune teller's prediction and a tailor's bill. - **"The Fettered Soul"**: A poem by S.K. ironically lamenting social conformity—the speaker wishes to wear yellow gloves, walk bareheaded, and break conventions, but fears being called "a nut." The repetition of "yellow gloves" mocks how arbitrary social restrictions feel. The page also contains practical advertorials (dandruff removal tips) and a teaser for "Crazy Impulses" content in *Cosmopolitan* magazine. Overall, it reflects 1920s concerns with propriety, consumer products, and gentle social satire about conformist anxieties.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A GENERAL ELECTRIC PRODUCT YY have them in your home —put them on your car. Edison MAZDA Auto Lamps are dependable. Carry a kit Of spare lampe'as vou carry re tire. Mrs. Pep’s Diary (Continued from page 7) young a man should be thus afflict- ed, she related how he had joined with his Italian barber in the mak- ing of a great quantity of claret. and had subsequently been so fear- ful that it would turn to vinegar on him that he had consumed it even with his breakfast. Daily now do we hear of some such evil sprung from Prohibition. . . .Jack White to dine with us, all a-twitter over having almost dropped a five- An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don’t. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the| scalp will stop, and your hair will look and| feel a hundred times better. You can get| Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L, Watkins Co,, Cleveland, Ohle, | dollar gold piece into the nickel slot of a booth telephone. An I had, quoth Jack, I should have rip- ped the instrument off the wall and taken it right along home with me. May The morning and most 19th of the afternoon gone straightening out desks and table-drawers, and then to Flor- ence Kimball’s for tea, where a gay company, including a Mistress Salisbury in a black gown with such ravishing sleeves that I mean to copy them if it be the last thing I do on earth, nor will she care greatly, since she lives in Burlin- game, Cal. A great deal of mad and Ben Powell, who plays jazz on the pianoforte, did sing a song called “Down in the Lehigh Valley,” which caused such merri- ment that we thought every new ring must be the superintendent. And Ben did tell me how he had got all agog over a fortune teller’s prophecy that he would soon re- ceive a business letter from Europe, and how the very next day a bill, about which he had forgotten, had come from his London tailor. Home reluctantly and late, Sam having summoned me twice by tele- phone. BL. The Fettered Soul I wisu I were not so in chains To customs and to common use; A large umbrella, when it rains, I fain would spread, nor care a deuce. I brim with unfulfilled desires My bosom teems with smother loves ; Sadly my better self aspires To wear a pair of yellow gloves. I wish convention would permit A stroll bareheaded down the street, I wish it were not wrong to flit About with pale, uncovered feet ; I wish a beard did not evoke The ribald shout, the churlish grin— But principally I would cloak My hands in yellow chamois skin. The things that I would like to do Are not unreasonable, but Each impulse meekly I subdue, Through fear of being styled a nut. No one, I know, is wholly free: The mob, with arbitrary shoves, Regulates conduct—yet, ah me !— Those yellow gloves! Those yel- low gloves! S. K. “My daughter did the whole course in only three years.” “That’s nothing; my son did it on three sets of tires.” Did you ever want to throw an e¢¢ into an electric fan? Or a tomato at a dress shirt? See “Crazy Impulses” --- words and drawings by dohn T. McCutcheon in JUNE osmopolitan at all news stands {vfdbat requirement. Loxurious am ‘Please apply for Booklet ear D. Gunston, 15, Station Rd. Cambridge, _ England. comicbooks.com