Life — May 24, 1923 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

; A ». MESSAGE ~ to GARCIA By iy Elbert Hubbard Considered by many the greatest piece of inspirational literature ever written. forty million copies of the ssage” were printed during Elbert rd’s lifetime, This is said to be t circulation for a literary ven- er attained during the lifetime of the author. It was in the March, 1899, issue of The Philistine that “A Message a” was first printed. It met with iccess and was reprinted in over ines and newspapers. George H. s of the New York Central Railroad ordered copies in half million lots. Prince Hilakoff, Director of Rus- sian Railways, had it translated into Russian and a copy given to every rail- road employee in Russia. It has been translated into all written languages. During the World War three of e Allied Goverments distributed it to the soldiers in the trenches. A copy of this dynamic preachment is yours for the ask- ing. Just clip the coupon and mail to us Fourteen years were consumed in the of the work that ranks to-day rt Hubbard’s masterpiece. In 1894 ies of Little Journeys to the Homes of the Great wa: in, and once a month for four- y without a break, one of these little pilgrimages was given to the world. In all there are one hundred and eighty-two “Little Journeys” that take us to the homes of the men and women who transformed the thought of their time, changed the course of empires and marked the destiny of civilization, Following Hubbard’s tragic death on “Lusitania” in 1915, announcement made from East Aurora that the stine Magazine would be discon- -d. Hubbard had gone on a long jour- ney and might need his “Philistine.” The same spirit of devotion has Prompted The Roycrofters to_issue their Memorial edition of “Little Journeys to the Homes of the Great.” Mail Coupon for Very Special Quotation and Free Little Journey Booklet A limited number of the Memorial sets will be distributed at a very special price, so low, in fact, that we ‘cannot publish the price broadcast. To do so might Possibly interfere with the future sale of the edition. Therefore, we will name this introductory price only by letter to those sending in the following coupon. East Aurora, N. Y. T shall be pleased to receive, without obli ‘ a it_obliga- fen on my part, a copy of Elbert Hubbard's ‘A Message to Garcia,” and further information about The Roycrofters’ Memorial Edition of ‘Little Journeys to the Homes of the Great.” LIFE Virtue and Rewards Once there was a wealthy and public-spirited man whose only weakness was a desire to see his name in print. He hoped thus to be- come known for what he was—a doer of good deeds. Largely ‘through his contribu- tions, construction of a much- needed hospital was made possible. The press gave the announcement of his gift the customary six lines. Financed by him, eminent doc- tors worked many years and finally found a cure for a terrible disease. Long accounts of the discovery were printed, in most of which the name of the wealthy man, if it appeared at all, was buried in the last paragraph, Successively, he presented an art museum with notable canvases, gave to a public library many rare editions he had collected, deeded to the city wherein he lived a large tract of land for a public park, and founded a fund to provide milk for poor schoolchildren, In each instance the announce- ment of his benefaction was made on a day when plenty of sensation- al news was available. Consequent- dy, no paper gave space that totaled more than a half-column for‘ the four stories, Then his daughter decided to di- vorce her husband; and every newspaper in the country, in con- nection with the filing of the com- plaint, devoted two columns or more to articles on the wealthy man’s life and deeds. J. K. M. nit i Hf ae Het aati tT It’s toasted. This one extra process gives a delightful flavor that cannot be duplicated. To know how good a cigarette can be, you must try a Lucky Strike. “Who told you I was twenty- five?” “Your mother.” “As if she knew, anything about Wa —Buen Humor (Madrid). Have you seen it? An airplane writing Lucky Strike on the sky—two words 6% miles long—each letter a mile high. The advertising sensation of 1923. [tee comicbooks.com