Life, 1923-05-10 · page 27 of 36
Life — May 10, 1923 — page 27: what you’re looking at
What you’re looking at
This page is a straightforward advertisement for Crane plumbing fixtures and kitchen equipment, not political satire or comedy. The image shows a modernist kitchen sink setup with cabinets and a window view, illustrating Crane's "stainless white porcelain" products designed for contemporary homes. The accompanying text emphasizes practical benefits: easy-to-clean surfaces, quality faucets, and reliable plumbing components. The decorative flourishes (the stylized valve illustration at bottom) and prominent company name suggest this was a prestige brand positioning itself as essential for modern household convenience. There is no cartoon, caricature, or satirical commentary present—this is simply a period advertisement from *Life* magazine showcasing industrial design and consumer goods for affluent homeowners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Beauty and convenience, as incentives to exquisite cleanliness, receive due recog- nition in the design and finish of Crane kitchen equipment for modern homes. Stainless white porcelain—modified and adapted to household needs—providesa material ofenduring characterand finish, as easily cleaned as a china plate. Crane designers and craftsmen have made the most of this remarkable material in pro- ducing appointments of quality for kitch- en, bathroom and laundry. They have created dependable faucets and ingenious appliances to supplement its service. Crane engineers complete the circle by supplying valves, fittings and piping of thesame high character to insure uniform dependability in every Crane installation, CRANE GENERAL OFFICES: CRANE BUILDING, 836 S. MICHIGAN AVE., CHICAGO Branches and Sales Offices in (ne Hundred and Thirty-five Cities National Exhibit Rooms: Chicago, New York, atlantic City Works: Chicage and Bridgeport CRANE, LIMITED, MONTREAL. CRANE-BENNETT, L1v., LONDON CRANE EXPORT CORPORATION: NEW YORK, SAN FRANCISCO CIE CRANE, PARIS 5 Crane Low Pressure Gate Valoe No. 44935 comicbooks.com