Life, 1923-05-10 · page 28 of 36
Life — May 10, 1923 — page 28: what you’re looking at
What you’re looking at
This page contains humorous anecdotes and jokes typical of Life's satirical format, plus advertisements. Key humor includes: **"The New Word"**: Mocks flapper slang—a young woman invents "tootankish" (Egyptian-style dress design, likely referencing King Tutankhamun's 1922 tomb discovery). The satire targets how flappers rapidly coined nonsensical neologisms. **"A Run on the Bank"**: A domestic joke where the wife has already spent all the money before the son asks his father for change—satirizing wives' spending habits. **"The Evils of Heredity"**: A child assumes a kissing scene in a bedtime story occurred in a tunnel (where couples supposedly kissed secretly), implying he inherited his father's humor-magazine sensibility. **"Redundance"**: Mocks Boston snobbery—a dowager finds it excessive/redundant to mention both Texas *and* Missouri as someone's origin. The page is primarily humor content with Mailliard department store and Faultless Pajama advertisements. No political cartoons appear—this is entertainment for affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Redundance The sister of one of my friends re cently married a Bostonian. “And where are you from,” my dear?” asked an ancient dowager, sur- The New Word You can’t beat the flapper for coin- ing new words and expressions. Two young girls were aboard a Waikiki car. One had on a new dress, the design of which might or might not have been semi-Egyptian. She was explaining to hér friend that it was the latest style. “Quite tootankish, I'll say,” her friend retharked. —Honolulu Star-Bulletin. A Run on the Bank “Well, Dad, I just ran up to say hello.” “Too late, Son: your mother ran up to say goodby and got all the change.” —Dartmouth Jack-o'-Lantern. Demonstrated “How do you do?” was a shoe deal- er’s greeting to a pair of bandits who walked into the store. They showed Vienna! him how they do.—Detroit News. “Has he taken up radio as a fad?” “No, as a frenzy.” —Boston Transcript. “What! You are planning to go to But that will cost you a fortune.” “Oh, not so much. You see, I’ll have my ‘youth restored by Dr. Steinach and come back ona child’s ticket.” —Lustige Blatter (Berlin). veying her through a lorgnette at the first function given for her in her hus- band’s home town. “From Texas and Missouri.” “Mercy! Is it necessary to mention both places?” —Baird Leonard, in New York Morn- ing Telegraph, The Evils of Heredity The wife of the man who, in his youth, wrote jokes for a college humor magazine, was telling little Georgie a bed-time story. _“And then the little boy kissed the little girl, Why do you suppose he did that?” “They had come.to a tunnel.” —Kansas Agricultural Brown Bull. Quite Unthinkable He: I make ten thousand a year— though you probably would not think it to look at me. Sue: No, and I wouldn't think it to hear you say it. shville Tennessean, One touch of murder makes the whole press Hearst—New Republic. Lire_is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. Title registered in U. S. Patent Office. $5.00 a year in advance. Additional postage to foreign countries in the Postal Union, $1.60 a year; to Canada, 80 cents, Back numbers cannot be supplied. The text and illustrations in Lire are copyrighted. For Reprint Rights in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter Lane, London, E. C., England. The foreign trade supplied from Lrre’s London Office, Rolls Hi Breams Buildings, London, E. C.. Canadian distributor, "The Ameriees News Company, Ltd., 386-388 St. James Street, Montreal, Canada. No contributions ‘will be returned unless accompanied by stamped ond addressed envelope. Lire does not hold itself responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. When There’s No *‘Morning After”’ Sleep tight—all right—all night with- in the soothing, understanding roomi- ness of Faultless Pajamas. They're built to sleep in... not merely for bed clothes . . . That is why, since 1881, discriminating men have slept in Faultless Pajamas, Night Shirts and Sleepcoats. Faultless Nightwear, since 1881, is cut to conform to the from shoulders to ankles. ample room at the shoulders, elbows and knees. No binding, chafing or pinching anywhere. The buttons stay put. Faultless Nightwear is made of exqui- site durable fabrics to fit any stature, any pocketbook. Ask for Faultless Nightwear and sleep in comfort ever after. THE FAULTLESS NIGHTWEAR CORPORATION BALTIMORE NEW YORK Rest assure “The NIGHTwear of a Nation!" Pajamas Sleepcoats Nightshirts - Zhe New STorE. Mapison AVENUE at 47th Street Phone Vanderbilt 0933 Kens Luncheon Service 47th St.Entrance Confections Luncheon cMfternoon Tea Rirru AvENUE at 35th Street Phone Fitzroy 3232 comicbooks.com