Life, 1923-04-05 · page 3 of 40
Life — April 5, 1923 — page 3: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page** — it's a **straight automobile advertisement** for the Chandler Motor Car Company of Cleveland, appearing in *Life* magazine. The page promotes the "New Chandler Six" automobile, emphasizing its "Pikes Peak Motor" and ability to climb hills effectively. The advertisement claims the car performed well during tests on Pikes Peak (the world's highest automobile climb) and promises "perfect performance under all driving conditions without the premium of high price." The illustration shows a vintage 1920s car ascending a steep hillside. This is product marketing, not satire — *Life* magazine regularly published advertisements alongside its satirical content. The dramatic imagery and copy aim to convince readers of the car's superior engineering and value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE .- 1 NEW CHANDLER SIX Power That Masters Hills! LL over the country the new Chandler with its Pikes Peak Motor is being acclaimed as a car of phenomenal performance The matchless capacity it displayed during its tests on the world’s highest automobile climb has been sensationally confirmed in practically every section of the land. Hills locally famous for their stubbornness have yielded to its decisive high-gear mastery. Traffic driv- ing has been shorn of its difficulties by delightfully swift and smooth acceleration. Now generally regarded as one ot the tew cars with a really great motor, the Chandler offers perfect per- formance under all driving conditions without the premium of high price. All models, despite notable im- provement in beauty, carry new low prices. Pikes Peak Motor THE CHANDLER MOTOR CAR COMPANY + CLEVELAND BUILT BY CHANDLER Export Dept., 1819 Broadway, New York City Cable Address: “Chanmotor”” YY in addition to having an xceptional power margin, the new motor is free from vre-ignition knocking, heat- ng, and imperfect combus- tion. Many of even the nost costly motors are not yet similarly perfected. comicbooks.com