Life — April 5, 1923 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a satirical cartoon page** — it's a **straight automobile advertisement** for the Chandler Motor Car Company of Cleveland, appearing in *Life* magazine. The page promotes the "New Chandler Six" automobile, emphasizing its "Pikes Peak Motor" and ability to climb hills effectively. The advertisement claims the car performed well during tests on Pikes Peak (the world's highest automobile climb) and promises "perfect performance under all driving conditions without the premium of high price." The illustration shows a vintage 1920s car ascending a steep hillside. This is product marketing, not satire — *Life* magazine regularly published advertisements alongside its satirical content. The dramatic imagery and copy aim to convince readers of the car's superior engineering and value.