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Life, 1923-04-05 · page 4 of 40

Life — April 5, 1923 — page 4: what you’re looking at

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Life — April 5, 1923 — page 4: Life, 1923-04-05

What you’re looking at

This page contains primarily **advertising and travel promotion** rather than political satire. The main content is a Southern California tourism advertisement titled "Not Like Any Summer that you've ever spent," promoting the region's climate, recreational opportunities, and railroad access. The piece emphasizes Southern California's unique advantages: consistent warm temperatures (44-69 degrees), varied activities (golf, swimming, motor roads), and accessible destinations via the "All-Year Club of Southern California." On the right side is "Rhymed Reviews: Black Oxen" by Gertrude Atherton—a literary review in verse form about a woman named Mary Zattiany who returns to New York after years away, charming society figures including Frank Adams and Don Marquis. This page reflects **1920s leisure culture and celebrity gossip** rather than political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Not Like Any Summer that you’ve ever spent ERE is real difference, real change, real relaxation, new interest, new fun, new health- fulness, for the coming summer. All in Southern California—a place that you, perhaps, have thought to be too warm for that season of the year. And yet summer is preferred by Cali- fornians to the winter months. Note the U. S. Weather Bureau’s figures— a forty-four-year record—(average mean temperatures taken in a great central city in this section): 44 Junes, 66 degrees. 44 Julys, 70 degrees. 44 Augusts, 71 degrees. 44 Septembers, 69 degrees. And summer is the rainless season. Mark that this makes each day avail- able all day for all you want to do, and there are a thousand things in this strange land to do and see. And all within a radius of two hun- dred miles from a great central city, with 4,000 miles of world-famous motor roads reaching out from it in all directions. A desert like Sahara, turquoise lakes on mountain tops, stupendous views over rich valleys, rocky scenic grandeurs, the center of the moving picture industry, which came here be- cause of the same variety that makes this country so interesting to travel- ers—great sea shore resorts, famous golf courses, old Spanish Missions, brilliant hotel dining rooms and dances, or quiet mountain re- treats where one may merely rest, or go trout fishing—this is the unique section of your country that you should see. Southern California is the new gateway to Hawaii It absorbs you, revitalizes, renews your interest and spirit, and rebuilds torn nerves in a remarkably short time. A great playground, it has the playground atmosphere in which troubles vanish over night. Truly a summer here is unlike any that you've ever spent; for in varied possibilities in sports, sight-seeing, or in methods and kinds of pure rest that you can take, there is no other land within your United States that is similar in any way. Change is the essence of a good vacation. Completely new environ- ment is magic medicine. Golf is more fun, likewise tennis, swimming, and all other pastimes take on zest in the midst of such change. Do the things here that you can do in other places and enjoy them more. And doa thousand things, if you have time, that you can’t do anywhere but here. That is Southern California, and it’s at its best in summer. Plan the trip now. The railroad journey through the Great West is teeming with historic interest. You have the finest limited trains, the most comfortable travel in the world. Any railroad ticket agent will glad- ly furnish further information. Or mail coupon below and get our “Southern California Book.” Let next summer be a different one—the best you’ve ever had. All-Year Club of Southern California lub of Southern Catifornia. 04, Chamber ef Commerce Bai aif. 1. Please send me full information about the summer and year around vacation possibilities in Southern California. Rhymed Reviews Black Oxen By Gertrude Atherton. Boni & Liveright Tuey Roentgen-rayed her ductless glands— And lovely Mary Zattiany Returned with all that Youth de- mands, Though old enough to be your granny. She came, resplendent, vivid To young New York jf: Vienna ; The men were dust beneath | The women wished her henna. sweet, m old t feet, 1 Ge- She charmed a_ brilliant nist ;— Because it’s dangerous to slight one T'll have to mention all the li And you (not I!) may pick the right one. olum- Unknown, she snared’ this Heywood Broun At sundry plays that both attended, Alas, alas, the gay gossoon, His care-free nights and days are ended! But while she wished alone to loom, That bold Frank Adams forced a meeting ; He demonstrated “who was whom,” And two fond hearts as one were beating. Though fearlessly she bared her past And made it clear from when she dated, Don Marquis swore to hold her fast! A brief, dear while their souls were mated. Her blood was young, her mind was old, Her duty called. sorely, But still, before their love grew cold, She bravely jilted poor Chris. Morley. It pained her She led those Columnists a dance! And yet, of course, their hopes miscarried ; I knew they didn’t have a chance, For three are fat and married. How many of us have stopped to consider just of what character have been the factors that have most in- fluenced our lives? Have they been vital issues? The answer is invatl ably no. We have been chiefly swayed by a catch phrase, a chance conversation, a suggestion made half in jest, a random thought in the bath, a kiss... . "Dra comicbooks.com