Life, 1923-04-05 · page 2 of 40
Life — April 5, 1923 — page 2: what you’re looking at
What you’re looking at
This is a **1923 advertisement** for Mason Cords tires, not satire. The image contrasts two transportation methods: a wealthy couple with a saddled horse below, while a fancy automobile speeds past on an elevated ramp above. The ad's message uses this contrast to suggest that Mason Cord tire owners experience "care-free tire service" and "countless miles" of dependable performance—implying their modern car travel is superior to old-fashioned horse transportation. The text claims car owners' enthusiasm for Mason Cords results from years of reliable service. This reflects 1920s advertising strategy: positioning automobiles as modern progress while dismissing horse-based transportation as obsolete.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hed Weekly by Life P 3 las; er June 8, 1883. at the Post Office at Madison Avenue, New i Ate h ed in Bethlehem, P an, Five Dol F April URELY one may pardon that great host of fine car owners who so exultantly swear by their Mason Cords. Maybe their enthusiasm is simply the reaction of countless miles of care-free tire service,—or the result of that keen joy they know on cords so sturdy, so trim, so dependable. Branches in Principal Cities THE MASON TIRE & RUBBER COMPANY. KENT, OH/O comicbooks.com