Life, 1923-03-29 · page 37 of 40
Life — March 29, 1923 — page 37: what you’re looking at
What you’re looking at
This is primarily a **book advertisement**, not a political cartoon. It promotes a mail-order collection of twelve Western adventure novels published by Garden City Publishing Company. The page showcases pulp fiction titles featuring classic early-20th-century Western tropes: cowboys, outlaws, desert violence, and frontier justice. Authors include Theodore Goodridge Roberts and W.C. Tuttle. Story titles emphasize action and danger ("Loaded Dice," "Devil's Payday," "Canyon of the Green Death"). The marketing language—"red-blooded," "bang-up stories," "ripsporter"—appeals to young male readers seeking escapist adventure literature. The phrase "Every One a Ripshorter!" and promises of "thrills on every page" typify pulp fiction advertising. The "Send No Money" offer (pay upon delivery) was a common direct-mail sales tactic of the era. This reflects American popular entertainment preferences during the early-to-mid twentieth century, when Western and adventure fiction dominated mass-market reading. There is no political satire present—this is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ws ie ee ae 35 RED BLOODED, BANG-UP STORIES! MATT A AN, OF THE Nieman But NORTH 12 Great Books! Don Quickshot of the Rio Grande Stephen Chalmers Lookin’ for Trouble is my midd) * said Impulsive Vo, adventuring cowpuncher. A\ e on the border, raiding Mexican bandits, train robbers, Texas ers, a prairie fire—not to mention a pair of blue eyes did not have far to look. Loaded Dice Edwin L. Sabin A cmance of ‘Texas of the early days, when lives depended quickness of draw, and all the courage of the rs was needed to brave the perils they so fearlessly A thrilling tale of men who were jugglers with of Sundown W. C, Tuttle story of the question of ownership of the ‘TJ ranch— n which promoted bloodshed and a war of no ‘liber. ‘The cowpunchers of this story will live long meniory for thelr originality and enterprise. They en Whose best friends were thelr nerve and thelr gun. Spawn of the Desert . C. Tuttle \ tale of Calico Town: Were men lived raw in the desert’s maw, and Hell was z to shun; where they buried ‘em ni brevcher, of sheet’ and writ on their tombs sivct, “This Jasper was slow with his gun Arizona Argonauts H. Bedford-Jones i adventurers. whose fortune in the Arizona desert through drought and danger to the goal they sought, free gold, the gold of which they had always dreamed. ‘T)} were men quick on the trigger who loved to face The Lure of Piper’s Glen Theodore Goodridge Roberts !' was the lure of all the great timber country of the s of plentiful game, of the clear wind from the great ‘The call came South; young Jim Todhunter heard it tide of life in the north caught him up ure a-plenty y Arthur Chapman ry of a cattle war in the southwest, with all it means ror and blood feud; alarms by night and day; rust- and stealthy murder, And through it all are woven ves of true men-as well as thieves, men whose lives sted the glories of the land they protected. The Challenge of the North James B. Hendryx Ts Is @ story of the call of the great Northland; of pur- and cross purposes; of true men d of *" * men; of big deals and pioneering triumphs. A tale of orth which hold for the young, the strong and the adventures that are countless, e Second Mate H. Bedford-Jones Yi! and mutiny on the China Seas. When every scupper running red, and with two white women at the mercy s villainous crew composed of the sweepings of the ‘most islands, Jim Barnes, realized the gage of des- e battle he had accepted when he signed on as second of the SULU QUEEN. Devil’s Payday W. C. Tuttle A sky of brass, the sun a flame, And the land no place to dwell; A hunk of earth, so doggone hot That it still belongs to Hell. Canyon of the Green Death _F. R. Buckley were the devils in human form whose haunt was the barranca? Invisible, terrible, they brought the re- table young officer of the law to a strange dilemma. law of the land commanded him not to desert is oners; the law of the desert ordained that he ind companions. Which did the Fates decree he sh obey? Sky-High Corral Ralph Cummins A yarn of the unending feuds between cattlemen and forest rangers; of the forest grazing herds and bit- ter fights at timberline. Yet in the end our gallant young ranger through ordeal of battles, fire and blood brought the old timers to see that the new ways of forest conser- vation are best. THE CANYON OF THE CREE DEATH ' Thrills on Every 98 Every One a Ripsnorter! Exciting? You'll say so! Twelve red-blooded tales. Real thrills on every page. You whirl along breathlessly from climax to climax. Smashing, unex- pected endings make you ga: er a slow evening if you own the Just like being a cowboy, dare-devil adventurer yourself. story a “humdinger.” Live the life of the big open Western world—among hairy-chested, hard- fighting frontiersmen who tramp, ride, camp, scheme, love and hate—y nd sometimes shoot to kill! Live among them in Adventure-land! These fascinat- ing, gripping stories will pick you up, and whirl you bodily into the “gun toting” life of the West—the bad old, glad old West. Every one of these books will make you “hold on to your chair. Send No Money You can get this whole library of 12 fascinating, nerve-tightening books, for about 16c each, without a penny in advance. But listen! The night th come you won't sleep! You're just bound to finish the one you star’ takes ‘till 3 A. M. You can’t be lonesome or out of amusement while you have these smashing stories in your home. Yet EVERY STORY IS CLEAN and WHOLESOME—nothing that should not be read by any boy or gir' Get this whole library right away. Don't send any mon Just your name and address on the handy coupon, and mail it, The whole 12 of these splendid books, each printed on good paper, bound in standard maga- zine cover stock, with striking designs in full color, will be sent to, you promptly. Just pay $1.98 plus a few cents postage, to the post- man who delivers the books, and they are yours. ‘There are no other payments of any kind. Each book complete. If / Garden city you are in any way dissatisfied, send them back to us— /~ Pub. Co., Ine and we will send back your money in full. Dept. W-833 Stake yourself to a ‘whole lot of pleasant evenings! cf Garden City, N.Y. Think of it! 12 full-length novels for only $1.98—and 9S» you may send me the you take no risk. Take up this offer right now, for . © 12 volumes of Western it may not be repeated in this magazine. Send the we pi las Bernat i ger} os 7 nd other fam , coupon today—NOW! % will pay the postman only $1.98 SY (plus postage) on delivery. It is understood that I may return these . ° Fy notReTOG BALE may, return these Garden City Pub. Co., lnc. we and"releivo my money "beck SrompuT. DEPT. W-833 Fibissas Garden City, New York .~ a comicbooks.com