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Life, 1923-03-29 · page 36 of 40

Life — March 29, 1923 — page 36: what you’re looking at

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Life — March 29, 1923 — page 36: Life, 1923-03-29

What you’re looking at

The page is primarily **advertising and entertainment listings**, with minimal editorial content. **The main advertisement** is Lucky Strike cigarettes, prominently featuring their "It's Toasted" slogan and boasting about a novel 1923 advertising stunt: **sky writing**—an airplane writing "Lucky Strike" across the sky in letters a mile high. This represented cutting-edge advertising technology of the era. **Secondary content** includes: - A "Silent Drama" review section listing recent film recommendations (Charlie Chaplin, Douglas Fairbanks, Harold Lloyd) - Book reviews - Tourist advertisement for Frank's Tours (Europe) - A brief medical column about dietetics **Historical context**: The sky-writing advertisement exemplifies 1920s commercial innovation and the era's excitement about emerging technologies. The film listings show early Hollywood's major stars. The page overall reflects 1920s consumer culture and entertainment priorities.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

““IT'STOASTED” (The regular Silent Drama department will be found on page 28) NOTE The following list includes current pictures which have been previously re- viewed in LIFE and recommended to our readers. Robin Hood. United Artists—Doug- las Fairbanks as the merry outlaw of Sherwood Forest. When Knighthood Was in Flower. Paramount——Marion Davies in a 16th Century spectacle. Shadows. Preferred —An interesting story of religious bigotry in a sea-coast town. Peg o’ My Heart. Metro—Laurette Taylor and her dog Michael come to the screen. Java Head. Paramount.—Hergeshei- mer’s story of old Salem, adorned by Leatrice Joy. Down to the Sea in Ships. Hodkin- It’s toasted. This one extra process gives a delightful flavor that cannot be duplicated. To know how good a cigarette can be, you must try a ucky Strike. a SKY WRITING! Have you seen it? An airplane writing Lucky Strike on the sky—two words 6% miles long—each letter a mile high. The advertising sensation of 1923. son—A thrilling epic of the New Bed- ford whalers. Oliver Twist. First National—Jack Coogan as the youthful hero of Dick- ens’s novel. The Hero. Preferred—A searching exposition of post-war hero-worship. Fury. First National—Richard Bar- thelmess as a maritime Tol’able David. The Toll of the Sea. Metro.—A vari- ation of “Madame Butterfly” in color. Dr. Jack. Pathé—Harold Lloyd as a cheerful disciple of Dr. Coué. Salome. United Artists—A combina- tion of Nazimova and Beardsley back- grounds. Making a Man. Paramount.—Jack Holt as a Californian who travels to New York to be reformed. Second Fiddle. Hodkinson—A com- edy-melodrama with Glenn Hunter. Driven. Universal—The home life of the moonshiners vividly described. The Hottentot. First National— Douglas MacLean in a_ fast-moving farce. The Pilgrim. First National—Charlie Chaplin. Back Home and Broke. Paramount. —Thomas Meighan poses as a bum. Poor Men’s Wives. Preferred — Homely hokum, set forth in an original manner. For Review Next Week.—“Thec Covered Wagon,” “Brass” and “Jazs- mania. Books Received The Sign of the Serpent, by John Goodwin (Putnam). The Shining Road, by (Putnam). Koto, by Lafcadio Hearn (Macmillan). I Can Remember Robert Louis Stevenson. Edited by Rosaline Masson (Stokes) The Charing Cross Mystery, by J. S. Fletcher (Putnam). The Globe Hollow Mystery, by Gartland (Dodd, Mead). The_ Hinges of Custom, by Ednah Aiken (Dodd, Mead). The Coast of Eden, by Robert L. Duffus (Macmillan). Titans, by Charles Guernon (Duteia The_ Globe Trotter, 7 1. 2p, Page). by Karel Capek (Doubleday, Page). Fie ‘Our Northern Wonderland, by Frank G. Carpenter (Doubleday, Page). The House of Yost, by Georg Schock (Boni & Liveright). The Eternal Masquerade, by H. Dennis Bradley (Boni & Liveright). Versifage, by Perey Waxman (The H. K. Bernice Brown Hannah Phitips Prosperity: How to Attract It, by Orison Swett Marden (Success Magazine Corpo: ration EUROPE Frank’s Tours have no equal. The personal attention we give each Tour guarantees your greatest comfort and pleasure. We are one of the oldest travel organizations in the world. 48 years catering to the travel ling public ‘and permanent offices in Europe assure oUF guests many benefits. Moderate Price and De Luxe Tours. Write for Booklet with rates. Early reservations have many advantages. rank Tourist Co. (Established 1875) 489 Sth Ave., New York 219 South 15th St., Philadelphis Dietetics ‘Tue meat, if taken at all—and mind you, I do not recommend it as a diet,” said Dr. Digh A. Teticks, the eminent specialist, pecr- ing over the rim of his glasses, “should always be ah—er—boiled, thoroughly done, and never with any salt. Salt creates, as you know, ar- teriosclerosis or in ah—er—plain language, hardening of the arteries.” The Portly Patient nodded. “And vegetables, if served at all upon the ah—er—prandial board, should never be cooked in water. Always in their own juices. It pre- serves their nutritious qualities. And salt should not under any circum- stances be used with them. It is very dangerous.” The Portfy Patient registered a comparative comprehension. “Eat plenty of celery, oysters, radishes, eggs, corn-on-the-cob, and lettuce,” advised the specialist. “But no salt on them. They are filled with the proper calories and vitamins, but are injurious if taken with salt. Personally, I never use salt. Hard: ing of the arteries is a dread disease Men of your age and mine, sir, should never eat salt.” The Portly Patient sighed heavily and left the office. * kk “Did you know Dr. Teticks was dead?” asked his friend some weeks later. “You went to him, didn't you?" “Yes,” said the Portly Patient, “! did. What did he die of ?” he added hopefully; “hardening of the ar- teries?” “No,” said the friend; of the brain.” “softening W. D. InturT1I0n is only a polite word for woman's chronic suspicion. Guts Tous in Looper copa aa meme es trtdoas ‘Please appty fe D._Gunston. ib, “Station fd. Cambridae, comicbooks.com