Life, 1923-03-29 · page 38 of 40
Life — March 29, 1923 — page 38: what you’re looking at
What you’re looking at
This page celebrates **Elbert Hubbard**, an early 20th-century writer and philosopher (visible in the photograph at left). The main content is a testimonial advertisement featuring famous contemporaries—Edison, Luther Burbank, James Whitcomb Riley—praising Hubbard's intellectual influence. The page satirizes **celebrity endorsement culture**. These titans of industry and innovation testify that Hubbard made them think better, despite their already-towering accomplishments. The implicit joke: even geniuses need a middleman philosopher to validate what they already know. Edison's quote ("things I knew, but which I did not know I knew") perfectly captures this absurdity. The right column contains an unrelated short story, "The Reward of Merit," about a beautiful woman named Alicia whose looks attract suitors until a plainer friend gets engaged—deflating Alicia's confidence. Overall, the page mixes promotional content with gentle mockery of self-help culture and vanity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Who Is the Great Man ? “Listen and I will tell you: “HE IS GREAT who feeds other minds. “HE IS GREAT who inspires others to “think for themselves. “HE IS GREAT who pulls you out of “your mental ruts, lifts you ouc of the “mire of the commonplace, whom you “alternately love and hate, but whom “you cannot forget. “HE IS GREAT to whom writers, poets, “painters, philosophers, preachers, and “scientists go, each to fill his own little tin “cup, dipper, calabash, vase, _ stein, “pitcher, amphora, bucket, tub, barrel “or cask.” From Hubbard’s Little Journey on ELBERT HUBBARD In the Roycroft Print Shop Jean Jacques Rousseau Was Elbert Hubbard a Great Man? Listen! And These Men Will Tell You JAMES WHITCOMB RILEY—‘Hub- bard's was a mountain spirit, free, strong and utterly untrammeled in this very complicated world of ours. We can ill afford to lose his voice.” LUTHER BURBANK—“Centuries may elapse before such a mind may appear again. His loss is a world-wide calamity.” THOMAS EDISON—“Elbert Hubbard has been of big service to me in telling me the things I knew, but which I did not know I knew until he told me.” ROBERT L. OWEN—‘Elbert Hubbard took some of the cobwebs out of my brain and I learned from him some of the wis- dom of simple living.” WILBUR NESBIT— “Any one who reads Elbert Hubbard for two years isan edu- cated person whether he has ever trod a College Campus or not.” immortal— These men, who, everybody knows, are among the multitudes are. ‘If 1 have suc- whose “minds have been fed” or whose thoughts have been inspired by these miniature biographies which have made Elbert Hubbard J. OGDEN ARMOUR—"“Little Journeys form that whole five-foot shelf of books for me.” FRANKLIN K. LANE—“He was a Twen- tieth-Century Franklin in his application of good sense to modem life.”* HORACE FLETCHER—‘‘Hubbard packs more wit, wisdom and inspiration in the same place than any other writer who ever lived.” HUDSON MAXIM—“In his Little Journeys Elbert Hubbard has done what no other biographer has ever done so well. He has given us a look not only into their deeds, but also in the heart and soul of their personality.” BEN B. LINDSEY—‘‘I followed him in his Little Journeys for more than a decade. I am better for it— as thousands of others ceeded in doing any- thing worth while he is certainly one of the men to whom I am in- debted.”" The Reward of Merit With the advent of her first short skirts, Alicia decided that the one worth-while thing in a woman's life was a brilliant mar- riage. And to that end, by constant study and labor, she wrought o/ her- self a miracle. Beauty and delight had existed before Alicia, certainly, but in her presence one forgot that. What memory is there of stars when the sun is abroad? Youth aclored her, age beamed upon her, and loveli- ness envied her. So, with a repose of conscious power, Alicia waited. Beneath her dainty French heels was parked the heart of the world. Of the masculine world, that is. And even her shopping trips became pag- eants of victory; with snappy road- sters lining up behind her for blocks. For all practical purposes, the residue of Ali sex had ceased to exist. Logically, they should have {orth- with obliterated themselves. But as even the most unattractive woman is charmingly illogical, they continued to have their being. And even to give teas. Suddenly, to the gentle wonder- ment of Alicia herself, one of her friends became engaged. Quite one of the plainest of her friend And engaged to the chief of slaves. Not that her spell h: its magic. The slave simply realized that an ordinary chap like himself was miles from being worthy of a divinity like Alicia. Even the dainty French heels of her were too end- lessly above him! There was no faintest use in even hoping, still less in making a fool of himself by sug- gesting such a thing to Alicia. So he married. Not that Alicia minded at all. She was so surfeited with admirers, what did one matter? Or five, when ina week or so the list grew to five? But when it leaped to ten—and to twenty— Deep is the wound of shattered il- lusion. So deep that not a charitable word was audible when, three months later, Alicia hurled herself desper- ately from her pedestal and eloped with the chauffeur. JR. Our foreign relations are perfect strangers to us. Little Journeys to the Homes of the Great =i FREE BOOKLET "7 The Roycrofters, East Aurora, N. Y. Please send me a free copy of Elbert Hubbard's “Message to Garci d_full particulars about the Memorial Edition of \, “Little Journeys to the Homes of the Great,” the introductory price and easy-payment plan. As a Memorial to their founder, the Roycrofters have gathered the complete series of Little Journeys —182 in all—into 14 beautiful volumes, which \, are now ready for distribution. A free copy of Elbert Hubbard’s “Message to Garcia”, and a booklet descriptive of the Me- morial ‘Edition, together with all particulars of \\ our special Introductory Price and easy-pay- ment plan, will be sent to all who mail the coupon to us within the next 30 days. The Roy fters THE THREE PROVERBIAL JAPANESE EAST AURORA, ERIE COUNTY, N. Y. MONKEYS TAKE A HOLIDAY —Chicago Phoenix. Caney PRINTING Co. New Your BETHLeneM comicbooks.com