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Life, 1923-03-15 · page 35 of 36

Life — March 15, 1923 — page 35: what you’re looking at

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Life — March 15, 1923 — page 35: Life, 1923-03-15

What you’re looking at

This page contains two distinct elements: **Left Side - "Wardrobe Whispers":** A satirical humor column personifying fabrics and clothing as gossiping women. Names like "Georgette" (georgette fabric), "Orchid Crepe," "Harris Tweed," "Poiret Twill," and "Kimono" are puns on actual textile types. The joke anthropomorphizes materials discussing their treatments (dry-cleaning, alterations, wear). This reflects 1920s-30s sophistication—readers familiar with fabric names would appreciate the wit. The humor targets fashion-conscious ladies and their frivolous concerns. **Right Side - "Pepsodent" Advertisement:** A full-page toothpaste ad claiming the product removes "film" from teeth through two chemical methods. It presents this as modern scientific advancement ("new-day" dentifrice), contrasting old brushing methods with new chemical solutions. The ad offers a free 10-day trial tube. This represents early 20th-century advertising's characteristic blend of pseudo-scientific language and consumerist appeals to health and attractiveness.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Wardrobe Whispers “ ELL, I'm glad to get back —that course of treatments at the dry-cleaner’s certainly took it out of me! 1 needed it, though; my complexion was fearfully spotty and as for wrinkles—Anything new? Who? Orchid Crépe? That droopy thing over there—? Oh, she’s a late evening model—She seems pretty low but she'll feel more at home after she’s been out a bit. By the way, become of my old neighbor C 1 Taffeta? Dyed? Paris Green ?—Why, Taffy, I never should have known you—You cer- tainly took it well. I only hope when my time comes they'll give me some- thing equally effective. What's the matter, Harris Tweed? — You look changed somehow.” “You've said it, Georgette, old dear! I am changed—Went to a sewance yesterday and had a_per- fectly ripping time—Only I've a stitch in my side where my gathers were taken out and my skirt has a let-down feeling—but it’s probably only temporary—Oh, here comes Poiret Twill—My word, Poiret, you look frayed to a frazz “And who wouldn't—? At bar- gain sales all morning—on and off— till | haven't any snap left. I feel positively gored. You have my sympathy, Kimono—all the things she bought this morning are piled up out there, you'll have a trying-on time— And oh, dear, I suppose, I'll have to They're a shabby all been in re- introduce t*>m. lot, you'll see—they’ve duced circumstan why, one of them is actually hipped! Don't look so ruiiled, Taffeta—l shan't mention your checkered past. There! [ hear someone wrapping— I do believe she’s sending them back —Did you say all of them, Kimono? What a relief! Then we shan't have them hanging about in here aiter all—” (Approving chorus of uneven “hems.” ) J. B. H. The Joneses have a new amplifier for their radio box. 10-Day Tube Free What Men Use To get those glistening teeth Note how many men and women show white teeth nowadays. They are proud to show them when they smile — because they are attrac- tive. There is a new way of teeth clean- ing which millions now employ. It means whiter, safer, cleaner teeth. Men who want good teeth should use it. Make this free test and see just what it does. It removes film You can feel on your teeth a vis- cous film. It clings to teeth, gets be- tween the teeth and stays. Food stains, etc., discolor it. Then it forms dingy coats. Tartar is based on film, That’s why teeth look cloudy. substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it, and they cause many troubles. That’s how teeth are ruined. You must do this Old ways of brushing do not end that film. Some always remains to threaten serious damage night and day. So dental science sought a film com- batant and two methods were discov- ered. One acts to curdle film, one to remove it. Experts proved those ways effec- tive. Pepsadént ‘The New-Day pbocex’ A scientific film combatant, which whitens, cleans and protects the teeth without the use of harmful grit. Now advised by leading den- tists the world over. Avoid Harmful Grit Pepsodent curdles the film and removes it with- out harmful scouring. Its polishing agent is far softer than enamel. Never use a film | whieh contains harsh grit. Film also holds food = Then dentists everywhere began to advise their use. A new-type tooth paste was cre- ated, based on modern research. The name is Pepsodent. Those two great film combatants were embodied in it, for daily application. Now careful people of some fifty nations use this new way to clean teeth, Fights acid too Pepsodent also multiplies the alka- linity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. =a Pepsodent multiplies the starch digestant in the saliva. That is there to digest starch deposits on teeth which may otherwise ferment and form acids. Those are Nature’s great —— tooth-protecting agents in “the mouth. Every use of Pepsodent gives them manifold effect. combatant The new-day way Pepsodent is the tooth paste of to- day. Millions already use it. All care- ful people will adopt it when they know it benefits. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the vis- cous film. See how teeth whiten as the film coats disappear. Then you will realize what this method means to you, now and in the future. Cut out the coupon now. 10-Day Tube Free '’” THE PEPSODENT COMPANY, Dept. 811, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-day tube of Pepsodent to ONLY ONE TUBE TO A FAMILY comicbooks.com