Life, 1923-03-15 · page 34 of 36
Life — March 15, 1923 — page 34: what you’re looking at
What you’re looking at
This is primarily an **advertisement** for a new comic strip called "Skippy," created by P.L. Crosby, debuting in *Life* magazine on March 22nd with weekly episodes thereafter. The cartoon depicts **Skippy Skinner**, a mischievous young boy character who causes household chaos—breaking furniture and playing pranks. The advertisement's humor plays on the relatable frustration parents experience with rambunctious children: you'll enjoy Skippy's antics *more* because you won't have to pay for the damage he causes. The "little Demon" framing is tongue-in-cheek—Skippy represents the archetypal naughty child whose impulsive behavior drives adults to distraction. The ad encourages readers to buy the newspaper (15¢) or subscribe to follow Skippy's "full repertoire" of mischief. This reflects early 20th-century comic strip culture, when serialized comics were major entertainment draws that drove magazine and newspaper subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have you a little Demon in your home? EET SKIPPY SKINNER, the latest offspring of AG P. L. Crosby, who will give him his start in LIFE on March 22nd, with weekly appearances thereafter. What a kid! And what a kidder! You'll love the little rascal as your own—more so, if anything, for you won’t have to pay for the fur- niture he breaks. “Mischief” is his favorite alias, and tricks are things he is always up to nothing else but. GY: E the News Dealer 15c¢ next Tuesday and see for yourself. Meanwhile, why not subscribe for a season ticket for Skippy’s full repertoire: $1 for 10 weeks, $5 for 52. Skippy obeys HIS impulses; will you let a mere lad stump you? x ee Here is @ ($2) for a L 1 i a e ve (year’s) (trial) subscription oe to your act. Good luck! 598 Madison Avenue “ New York : One Year $5.00 (Canadian $5.80; Foreign $6.60) Be Ten Weeks $1.00 (Canadian $1.20; Foreign $1.40) ‘Tum Caxzr Paintixa Co., Ino. New Your Bernienen comicbooks.com