Life, 1923-03-15 · page 33 of 36
Life — March 15, 1923 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satirical content. The main feature is a Canadian Pacific Railway ad promoting luxury steamship travel to Asia ("the Orient"). The ad uses **orientalist rhetoric** common to the 1920s—romanticizing Japan, Korea, and China through exotic imagery (Fujiyama, geishas, the Great Wall). It appeals to wealthy travelers by listing four large steamships and departure points across North America, emphasizing speed and comfort ("Largest, Finest and Fastest Steamers"). Surrounding this are conventional commercial advertisements for boats, books, and Allen's Foot-Ease powder—typical Life magazine filler. The book list reflects early 1920s literary titles. **Historical context**: This reflects an era when Asian travel was a luxury experience marketed to affluent Western audiences, with language that exoticizes rather than respectfully describes these cultures. The ad's appeal relies on Western fascination with "the East" as mysterious and alluring.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sail and Motor BOATS Sturdy Craft at Moderate Prices Inquire About Our Boardman-Hoyt Desi; Five-meter Racing Knockabor an Our Coupe Automobile Boat with Electric Self-starter Cape Cod Shipbuilding Corp. 18 Tremont St., Boston, Mass. Exhibiting at Fishermen’s Equipment Exhibition Boston, March 26th. ee, Books Received Step om the Stair, by Anna Katharine n (Dodd, Mead). of the Teviements, by Anzia erska (Boni & Liveri, and. Miscellanies, by Goszph S. Auer (ary . PQ nrise, by Diana Patrick atton weer, by John Buchan (Doran). Humph. of the Scarlet Pimpernel, by sroness Orezy (Doran). caling Through Autosuggestion, _ by Charles. F.. Winbigler (American y Service). Tangier to. Tripoli, by Frank G. enter (Doubleday, Page). xperiences at Scotland Yard, by Sir i Thomson (Doubleday, Page). ulture” and “A Liberal Education,” jesse Lee Bennett (The Arnold Co.). Memories, by G. B. Burgin (Dutton). “Legend, by H. Fielding-Hall (Dutton). m_ Lantern, by Temple Bailey (Penn ishing. Co. the Lar, by | Edw (Penn Pul : Lilla, by Robert’ Herrick (Harcourt, y Stanton Bab- “Respectable, by Grace H. Flandrau rcourt, Brace). * by’ William’ Gerhardi (Duffield). a Youth, by Warner Fabian (Boni & right). xen, by Gertrude Atherton (Boni & ight). The 9. House, by Israel Zangwill {emillan). Menwries “of Travel, by James Bryce (Macmillan), Sucaine and the Pacific, by Jean Giraudoux (Putnam). Sprinkle It Into The Foot-Bath ALLEN’S FOOT=EASE The Antiseptic, Healing Powder for the Feet Takes the friction from the shoe, relieves the pain of corns, bunions, cal- louses and sore spots, freshens the feet and gives new vigor. Makes Tight or New Shoes Feel Easy At night, when your feet are tired, sore and swollen from walking or dancing, sprinkle Allen’s Foot-Ease in the foot-bath and enjoy the bliss of feet without an ache. Over One Million five hundred thousand pou of Powder for the Feet were used and Navy during the wer Trial pa ‘oor-Ease Wal Il sent Free. Address ALLEN’S FOOT- EASE. Le Roy, N. Y. In a Pinch, use ALLEN’S FOOT-EASE Largest, Finest and Fastest Steamers General Agents at Boston, Mass. 405 Boylston Se. Buffalo, ae oni b Peat Se. 40No. Dearborn St. onda wat Se Cleveland, 0." He you seen Fujiyama, hanging like a white silk fan, upside down in the blue air? Do you know the copper-goldflecked temple roofs of Nikko—and the reddest Bridge in the world? Have you seen a geisha dance, and a Japanese wrestling match, and a butterfly baby with an- other on its back? Have you climbed the diamond Mountains of Korea? And visited the Thieves Market in Peking? And the blue Temple ‘Griswold Se. Los Angeles, Cal. 605 So. Spring St. Minneapolis, Minn. 611 Second Ave., So, went Se James St. ¢. James NewYork, Wo Madison a to the sea? 35 Third St. San Francisco, Cal. 675 Market St. Seattle, Wash. 608 Second Ave. St. Louis, Mo. 420 Locust St. of Heaven—and the marvelous yellow palaces beside the lotus ponds, where the Empress Dowager lived—and the Great Wall that crawls a thousand miles, from Tibet You don’t know what the world is unless you’ve seen the East! JAPAN— 10 days MANILA—'8 days Fortnightly service from Vancouver via Victoria, B. C. by Empress of Canada . . . Empress of Australia . . . Empress of Russia Empress of Asia CHINA—14 days 33,000 tons displacement 33,000 tons displacement + + 25,000 tons displacement 25,000 tons displacement For rates and full information ask the dian Pacific OFFICES CANADIAN PACIF4C IT SPANS THE WORLD ALL OVER THE WORLD The World’s Best Humorous Anecdotes, by Gilchrist Lawson (Doran). Mystery at Geneva, by Rose Macaulay (Boni & Liveright) Shoes of the Wind, by Hilda Conkling (Stokes). Let’s Play, by Edna Geister_ (Doran). Lochinvar Luck, by Albert Payson Terhune (Doran). The World's Great Religious Poetry, by Caro- line Miles Hill (Macmillan). The Hickory Limb, by Parker Fillmore (Harcourt, Brace). The Haunted House of Marley, by Mark Somers (Moffat, Yard) The Mystery of the Tevin Rubies, by Arm- strong Livingston (Moffat, Yard). Picture Frames, by Thyra Samter Winslow (Knopf). Under the Tree, by Elizabeth Madox Roberts (Huebsch). The Middle of the Road, by Philip Gibbs (Doran). Island of of the Innocent, by Grant Overton )- Ebony and Ivory, by Llewelyn Powys (Amer- ican Library Service). Sure Relief FOR INDIGESTION BELL-ANS Hot water Sure Relief 25¢ ano 75¢ PACKAGES EVERYWHERE comicbooks.com