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Life, 1923-03-01 · page 31 of 36

Life — March 1, 1923 — page 31: what you’re looking at

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Life — March 1, 1923 — page 31: Life, 1923-03-01

What you’re looking at

This page contains **mostly advertisements and a short humorous story**, with one editorial cartoon. **The Main Story** ("Modern Methods") satirizes small-town organizational pretension. Lem Wilkins attends a clam diggers' association meeting where President Sperrins proposes appointing a "Head Executive"—mimicking corporate America's bureaucracy. Wilkins, who previously insisted on the fancy word "amalgamated" despite not understanding it, now questions what a "Head Executive" does and why they need one. Sperrins defensively explains that baseball leagues and theaters have them, so they should too. The satire mocks rural organizations blindly copying big-business jargon and structures without understanding their purpose. **The Cartoon** (bottom) shows a man standing amid scattered pieces of a prefabricated house, remarking he didn't realize ready-cut homes were "portable"—joking that the house fell apart during delivery or assembly. **Advertisements** include boats, a North Carolina inn, and Formamint throat tablets (a period medical product).

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Sail and Motor BOATS Sturdy Craft at Moderate Prices In About Our Boardman-Hoyt Design Five-meter bigs ockabout an Our Coupe Automobile Boat with Electric Self-starter Cape Cod Shipbuilding Corp. 18 Tremont St., Boston, Mass. Exhibitors at New York Show Modern Methods LU WILKINS arrived at a meeting of the Amalgamated ation of Sawtucket Clam s just as Milt Sperrins, presi- dent and presiding officer, was fin- ish speech. Mr. Wilkins was one who favored his own ideas and usually opposed those of others. He it was who had insisted on the word “amalgamated” being included in-the name of the association, because it sounded well. and when the members had objected on the ground that they did not know what it meant, had countered by declaring that they had nothing on him—he did not know what it meant, either. President Sperrins spoke in con- clusion. “If no member ain't got nothin’ more to say regardin’ the matter, a motion’ll be in order to appint Sam Gardner to this here office.” “\Vhat office ye goin’ to app’int him to?” Mr. Wilkins asked. “Head exitive,” the president re- plied. “What's that, an’ what's it fer?” Mr. Wilkins queried further. lhe president answered pityingly: ‘The movin’ pictures, the baseball agues an’ the theatre managers all has head exitives. This here Clam Diggers’ Association has been dis- ” the subjec’, an’ wantin’ to keep up to date, hev about decided to lev one, too.” (Continued on page 30) Albemarle Park Asheville, N.C. A “perfectly charming” En- lish Inn, in the glorious and of the Sky. hospitality, periect concentrated comfort. Open all year. Perfect Golf in a Perfect Climate service, Write for Booklet “1” Albert H. Malone, Manager Sn America~~ Atv English Inn LP Especially in crowds * Public health fs cers recognize tl invaluable aid of Formamine in combating infec- > ster tion Giphat your throat needs this protection Wintel epidemic, we are warned against crowds, But we cannot escape from our usual business and social contacts. So physicians strongly urge throat hygiene as the best practical means of preventing infection. The germs of disease will reach our throats no matter how carefully we guard against them. But we can reduce to impotence the action of these throat germs through the use of Formamint, the germ-killing throat tablet. Physicians, everywhere, are endorsingthis method of throat protection. The throat is the gateway to the entire system, and in it germs breed and de- velop with incredible quick- ness to malignant vigor. This is how Formamintacts: the tablet slowly dissolves in the throat, releasing a power- ful, yet harmless germicide. This mixed with the saliva penetrates into every fold, nook, and cranny of the throat, checking germ growth, killing germ life with scientific cer- tainty. Use Formamint when your throat feels irritated. Use itas a protection—it’s the safe way. To acquaint you with Formamint we will send a trial tube on receipt of 4 cents in stamps to defray the cost of mailing. Address The Bauer Chemical Company, 118 West 18th Street, New York, N.Y. GERM-KILLING THROAT TABLETS Formamint is our Trademark—It identifies our product Purchaser of Ready-cut House: This is all very well, but I had no idea that it was so doggone portable! comicbooks.com