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Life, 1923-03-01 · page 32 of 36

Life — March 1, 1923 — page 32: what you’re looking at

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Life — March 1, 1923 — page 32: Life, 1923-03-01

What you’re looking at

This page contains primarily **advertisements and short humorous pieces**, not political satire in the traditional sense. The main content includes: **"Modern Methods"** — A satirical dialogue mocking bureaucratic incompetence. A soft-drink stand operator is appointed head of a clam-diggers' association *because* he knows nothing about clams, embodying the absurd principle that expertise is irrelevant to management. This critiques early-20th-century political patronage and incompetent appointments to office. **Product Advertisements**: Forhan's toothpaste (for gum disease/pyorrhea), Bellans (indigestion remedy), and Bayer Aspirin dominate the page—typical of Life's revenue model. **Minor humor pieces** include "Famous Ones" (wordplay) and "The Headliner" (a joke about a male impersonator). The satire is gentle and localized rather than topical—poking fun at universal human follies and everyday incompetence rather than specific political figures or events. The overall tone reflects Life's role as entertainment and advertising vehicle for middle-class American readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A danger signal _ \tender and bleeding gums |e leah teeth cannot live in diseased tissue, Gums tainted with Pyorrhea are ‘dangerously dis- eased. For not only are the teeth affected, but Pyorthea germs se into the body, lower its vitality an cause many ills. Pyorrhea begins with tender and bleeding gums. the gums re- cede, the teeth decay, loosen and fall ou, or must be extracted to rid the system of the poisonous germs that breed in pockets about Four out of five le over forty have this disease. But you neednothaveit. Visit your dentist often for teeth and gum inspec tion. And keep Pyorrhea away by using Forhan’s For the Gums. Forhan’s For the Gums will prevent Pyorrhea—or check its progress — if used in time and used consistently, Ordinary dentifrices cannotdo this. Fore han’s keeps the gumshard and healthy, the teeth white and clean. If you have tender oF bleeding gums, start using it today. If gum shrinkage has already set in, use Forhan’s according to directions, and consult a immedi- ately for special treatment. 35¢ and_60c tubes in U.S. and Canada. ng, Fortune Be. ) ree FOR THE GUMS Famous Ones One horse town. One way street. One night stand. One man band. One step. One flight up. One dollar down. One horse chaise. One man top. One a. M. Sure Relief FOR INDIGESTION ) 6 BELLANS Hot water Sure Relief SELL-ANS 25¢ ano 75¢ PACKAGES EVERYWHERE ' a EE. Modern Methods (Continued from page 29) “What’s he do?” “Rep’sents us; decides matters of policy; arbutrates—hez full charge of things.” “D'ye pay him fer it?” “Suttinly.” This called for mental digestion, and at its end Lem Wilkins shot another question at the president. “Is this here Sam Gardner the guy that keeps the soft-drink stand?” “Yep.” “What's he know about clams an’ clam diggin’ ?” The president's pity for Mr. Wil- kins’ ignorance changed to scorn. “Know about it!” he snorted. “What does a judge know about baseball, or a Wash’n’ton politician know about movin’ pictures, or a playwrit- in’ feller know about business? That’s the whole p’int of the thing. We're puttin’ this here soft-drink guy in this here exitive office just because he don’t know nothin’ about it.” Mr. Wilkins’ chagrin at his lack of appreciation of the spirit of the times led him to acrimonious pro- test, and immediately after his exit in disgust the soft-drink guy was ap- pointed head executive of the clam diggers, by a unanimous vote. For two weeks none of the mem- bers saw Mr. Wilkins, but at the end of that time he appeared on what is poetically known as the strand, where Mr. Sperrins was engaged professionally. The latter looked up from his digging, and the splendor of Mr. Wilkins’ raiment moved him to curiosity that dispelled his ran- cor. “Hello, Lem,” he ventured. “Ain’t seen ye’ ’round.” “Nope.” “Ain't ye diggin’ no more?” “Nope.” “Ye look pretty swell. What sort o’ job ye got?” “Head Exitive of the Amalgamat- ed Association of Sawtucket Soft Drink Dealers,” said Mr. Wilkins. B. M. The Headliner “How is Reginald Niceboy pro- gressing with his stage career?” “I understand he has made quite a hit as a male impersonator.” Ir there is always a fly in the oint- ment, remember what an awful lot of ointment there is around the one small fly. Aspirin Say “Bayer” and Insist! Unless you see the name “Bayer” on package or on tablets you are not get- ting the genuine Bayer product prescribed by physicians over twenty-two years and proved safe by millions for Colds Toothache Earache Neuralgia Headache Lumbago Rheumatism Pain, Pain Accept “Bayer Tablets of Aspirin” only. Each unbroken package contains proper directions. _ Handy boxes of twelve tablets cost few cents. Dru; also sell bottles of 24 and 100. is the trademark of Bayer Man of Monoaceticacidester of Salicylic: Barter I woutp not sell my dreaming For silver or for gold. Soon tarnished is gold’s gleaming And silver’s light is cold. And would I sell my dreaming For one mad, glorious night Beyond the world’s redeeming? I would not—but I might! MADISON AVE, 43rd TO 44th STREETS NEW YORK Tea in the Palm Room Dancing in the Supper Room comicbooks.com