Life, 1923-02-15 · page 29 of 36
Life — February 15, 1923 — page 29: what you’re looking at
What you’re looking at
This is a full-page advertisement for Fisher Body Corporation, an automobile body manufacturer. The image shows what appears to be elegantly dressed figures in formal attire, likely representing wealthy or upper-class consumers. The ad claims that the "Body by Fisher" trademark has become a prestigious symbol indicating high quality and value in automobiles. This represents early automotive advertising strategy—establishing brand cachet by associating the product with luxury and refinement. The ornate decorative borders and formal photographic style reinforce the message of quality and sophistication. The multiple factory locations listed (Detroit, Cleveland, Walkerville, St. Louis) indicate Fisher Body's significant manufacturing scale during this era of automotive expansion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It is not too much to say that the little symbol—Body by Fisher—is accepted now as an indication that the car conforms throughout to the highest standards of value. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT. ST. LOUIS comicbooks.com