Life, 1923-02-01 · page 37 of 40
Life — February 1, 1923 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The main content includes: **Advertisements:** - **Formamint throat tablets**: A medical product claiming germ-killing properties, endorsed by physicians and chemists. The ad features a stern-faced man (likely a doctor) and emphasizes throat hygiene as disease prevention—typical 1920s health-anxiety marketing. - **Bell-ans indigestion remedy** and **Fisk tires**: Standard commercial ads. - **Frank's Tourist Company**: Travel packages to Europe for Spring-Summer 1923. **Literary Content:** - **"Anacreontic"**: A humorous poem praising water, then sardonically revealing the speaker actually prefers it mixed with beer, wine, or Scotch—a gentle joke on temperance hypocrisy, likely relevant to Prohibition-era America (1920s). - **Books Received**: A simple listing of newly published titles. The page reflects 1920s consumer culture, medical advertising's emphasis on germ theory and preventative health, and literary trends of that era. There is no significant political cartoon or social satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FRANK’S TOURS EUROPE Spring—Summer, 1923 of the oldest el organizations in the fence with the travel= lie e nt offices in Europe ur. eltents many "Benen. Tours have no~ equal--the personal at- we give each Tour gu: moe the best Ice “throughout. Moderate. price and se Tours. We Booklet with rates Veservations “have many” advantages. Frank Tourist Co. Ave., New York 219 South 15th St., Philadelphia Paria London Anacreontic ,nt the praise of water ; vectar cool and clear. For gods and men Tis perfect, when— ned into beer!) vurishes the roses, golden grain, the vine; No matron staid Without its aid— uld sip her glass of wine!) rt and brain, when weary 's dull misery, A potion sure Is water pure— \hen mixed with eau de vie! ) those fair flights of fancy, which we poets watch, A crystal draught Our souls will waft— hen mingled well with Scotch!) La T. H. More than 10,000 letters endorsing this throat tublet have been received from general prac- titioners and throat specialists Why throat hygiene is vital to your health Your physician will tell you the throat and tonsils, with their numerous folds and crevices are the ideal breeding ground for all sorts of malig- nant germs. These growths gather here for a favorable chance to invade the body. Your duty to yourself and others demands that you wage unceasing war against these crafty foes of health, lest they infect you or those near you. Unlike many other methods, the action of Formamint, the germ- killing throat tablet, is . Exhaust continuous and thor Exharieserinens ough, and is recogniz- tories, New York, have proved thatFormamint world over as a trustworthy means of protection against throat infection. Little tablets, delicately flavored, dissolved like candy in the mouth, release a power- ful, yet harmless, germicide. This turns the saliva into an antiseptic, bactericidal fluid which bathes the entire living membrane of the throat, checking and destroying germ life wherever it exists. Remember: the germ-kill- ing power of Formamint is positive,acknowledged by science and proven by experience. Formamint should be used whenever your throat is irritated or scratchy. Use itwhenever there is danger of infec- ed by physicians the Gctually kills germs. tion—it’s the safe way. GERM-KILLING THROAT TABLETS ai Formamint is our Trademark—Ie identifies our product To acquaint you with Formamint we will send a trial tube on receipt of 4 cents in stamps to defray the cost of mailing. Address The Bauer Chemical Company, 118 West 18th St., New York, N. Y. Books Received Dear Brutus, by J. M. Barrie (Scribner). Negro Year’ Book, By Monroe. N. Work (Tuskegee Normal & Industrial Institute). Ice Ages, by Joseph McCabe (Putnam). History of the Free Churchmen in Holland, by Scheffer Griffis (Andrus & Church). Balloons, by Elizabeth Bibesco (Doran). Man Alive, by Harvey Alvaro Blodgett (The Blodgett ’ Press). Continental Stagecraft, by Kenneth Mac- gowan and Robert Edmond Jones (Har- court, Brace). The Holy Land and Syria, by Frank G. Carpenter (Doubleday, Page). A Life Unveiled, bya’ Child of the Drum- lins | (Doubleday, hae): Samphire, by John’ Cowper Powys (Seltzer). The Story of Utopias, by Lewis Mumford (Boni Liveright). Ancient Man, by Hendrik Van Loon (Mod- ern Library, Boni & Liveright). For Eager Lovers, by Genevieve Taggard (Seltzer). Casanova’s Homecoming, by Arthur Schnit- zler (Seltzer). Sure Relief FOR INDIGESTION | 25¢ ano 75¢ PACKAGES EVERYWHERE comicbooks.com