Life, 1923-02-01 · page 38 of 40
Life — February 1, 1923 — page 38: what you’re looking at
What you’re looking at
This is primarily a **subscription promotion**, not political satire. The cartoon depicts a child in arctic gear surrounded by seals and penguins, holding a *Life* magazine—a visual pun on staying warm indoors rather than traveling south for winter. The "satire" is lightweight: the ad mocks the common impulse to escape northern winters by suggesting readers stay home and enjoy *Life* magazine instead. The joke plays on "hot stuff" (appealing content) and "warm reception" (the coupon's punchline). The promotion offers 10 weekly issues—including special numbers like St. Patrick's and Easter issues—for the price of 6⅔ issues. This appears to be an economical offer marketed as affordable "winter entertainment." The page is essentially **magazine advertising** using gentle humor rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOT STUFF VERY winter, and the present one is no excep- tion, any number of people (on an average) feel that they must go south to enjoy life. This is a mistake—you can enjoy LIFE for the rest of the winter no matter how far north you build your igloo; just melt off the attached cou- pon and send it to us with a dollar bill. Perhaps it’s a hot-headed thing to do, but you'll never re- gret it. ' Dear LIFE: Here is a dollar ($1.20 in Canada; $1.10 ! abroad). Please put on some steam and send me those 10 ‘numbers for the price of 6|,. I'll give them a warm reception. Boiled down, the prop- Osition amounts to this: You will receive 10 weekly issues including: THE ST. PATRICK’S NUMBER THE EASTER NUMBER THE HOME-BUILDERS’ NUMBER and 7 others now on the coals for the price of 6%; issues. Doesn't that fire your imagi- nation? It’s the most inexpensive win- ter sport you ever had. Heatedly yours, LIFE, 598 Madison Avenue, New York One year, $5.00 (Canadian, $5.80; Foreign, $6.60). ‘Tue Caney PRINTING Co., INC. Bi New York ETHLEHEM comicbooks.com