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Life, 1922-12-21 · page 38 of 42

Life — December 21, 1922 — page 38: what you’re looking at

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Life — December 21, 1922 — page 38: Life, 1922-12-21

What you’re looking at

This page from *Life* magazine combines several short humorous pieces typical of early 20th-century satirical journalism. The **main cartoons** mock social pretense and human nature: An "Irate Colonel" mistakes his own hat for the national anthem being played; a "Short-sighted Luncher" misunderstands the situation entirely. Another piece satirizes a son's cynical logic—he deliberately fails school to spare his father the expense of the promised reward money. "**He-Men**" critiques advertising culture, defining "he-men" ironically as consumers dutifully buying branded products (razors, tobacco, underwear, baked beans) while living in "Advertising Land"—a direct jab at how advertising manufactures masculinity through consumption rather than actual character. The **rural anecdotes** (Possum Trot, Kansas City Star) use dialectal humor common to the era, portraying country folk as charmingly simpleminded. The page also includes **product advertisements** (Gibson musical instruments) positioned among editorial content—typical of the era's magazine layout where advertising and satire coexisted. Overall, the page mocks class pretension, gullible consumers, and advertising's power to define identity.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

NEW friends, new pleasures, new and interest ing experiences, invitations galore—dinners, dances, week-end parties, outings,—are some of the good things playing’ a Gibson brings into are easily learned in sD it ‘instraments isi it of pleasant, interest- ing study and you'll be able to play. And there's no other joy in life quite equal to hearing musio you make on your own instruments. ‘Monthly bi Gibson. ‘The ultimate in con- ish, tone quality and volume. Built ‘Adjustable bridge. non-warpable truss rod neck. 30 other exclusive Gibson fea- tures. Guaranteed fer life. Non-Gibson instru- ments exchanged. Make $25 to $200 weekly selling. playing, teach- ing. Own a high class. exclusive business. We furnish stock, advertise, help sell, carry ac- . Gibsons easily sold on "confidential catalog, FREE music and in- formation about Mandolin. Mandola, Mando- cello, Mando-bass, Guitar, Harp-guitar, Mando- lin-banjo, Tenor-banjo, | Cello-banjo,” Guitar- banjo. interested in Agency, check here... +.Clp, check and mail this ad today. GIBSON MANDOLIN-GUITAR COMPANY 1232 Parsons St. Kalamazoo, Mich. Foreign Dept.: 25 Broad St., New York City Irate Colonel: Take that hat off im- mediately, Sir! Deaf and Short-sighted Luncher: Why, are they playing the National Anthem? Irate Colonel: No, you idiot, it's my hat!!! —London Opinion ’Xmas ’Xtra. Where Charity Begins Svern Fatuer: I’ve never seen a report card like this before. Aren't you ashamed of yourself? Backwarp Son: Frankly, Dad, I’m not. You promised me ten dollars if I'd bring home a good report, and I thought you'd better economize. —Karikaturen (Christiania) Explained “Pa, what’s the difference between assurance and insurance?” “Well, my son, the former is what the agent has and the latter is what he tries to sell you.” —Boston Transcript. Taxt Driver (dissatisfied with the amount of his tip): ’Ere, wot’s this? Fare (with great presence of mind) : Heads! So it is! Hand it over! —Tit-Bits. - LIFE - OUR FOOLISH “\ ee IES A _F __@ Patience “Hello, Jurd!” saluted a young swain of the Possum Trot region, addressing another of his kind who was humped up on a log by the roadside. “What are you setting there for? Anything the matter ?” “Nope!” was the reply. “Just wait- ing for Miss Ducky Daddle to come along; that’s all. I’m going to take her to singing school.” “But, great guns, singing school don’t take place till to-morrow night!” “I know it, but when a feller’s in love he don’t mind waiting.” —Kansas City Star. Calling the Turn Peter's father had brought home some cloth for an overcoat, and both he and Mother praised it highly. Little Pete eyed it thoughtfully, especially on the inner side, which led his mother to ask him how he liked it. “I don’t care so much for the pattern on the inside,” said Peter. f “What are you worrying about that for? “Well, that’s the side I'll have to wear on the outside some day.” —Klods-Hans (Copenhagen). Ina Pinch, use ALLEN’S FOOT-EASE He-Men He-men you can usually recognize because they are always busy using popular brands of safety razors, smok- ing leading brands of tobacco, getting into some of the best brands of under- wear, eating standard brands of baked beans, and in general living a he-man’s life. They are married to women called housewives and their children are known as kiddies. They live in a place called Advertising Land. —New York Sun. Affluent Mendicancy “Of course,” remarked Mr. Grump- son, “we ought to extend a helping hand to our brother in distress, but the thought of handing a dime to a beggar who may run over me some night in his motor car is enough to curdle the milk of human kindness.” —Birmingham Age-Herald. An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don’t. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring ; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four MADISON AVE., 43rd TO 44th STREETS NEW YORK Tea in the Palm Room Dancing in the Supper Room JOHN McE. BOWMAN, President more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L. Watkins Co., Cleveland, Obie Seasoned Admiration Mr. John Barrymore, strolling aim- lessly through the Plaza the other af- ternoon, was encountered by an old friend. “Why, Jack!” exclaimed the old friend. “It’s been such a long time since I’ve seen you. How are you, anyway?” Mr. Barrymore announced that he was perfectly splendid, or something to the same effect. “But look here! Aren’t you opening in ‘Hamlet’ to-night? What about it?” “Well,” he remarked in a non-com- mittal tone, “it’s a good part.” —New York Morning Telegraph. The Art of Heckling At a street corner in South London a candidate was holding forth from the tail of a cart. “Now,” he said, “! will ask myself one simple question.” “Yes,” roared a voice from the crowd, “and a d——d silly answer you'll get.” —London Daily Express. Conversational Down_ on Bolshevik _Boulevard— lower Fifth Avenue’s suit and cloak center—Isadore met Moses. business—you're a Louis Globe-Democrat. damn The. Movie Actress: I worked ninety days as star in this picture; I have had to edit it two hundred times in the projection room, and now I am to have the privilege of seeing its cprestlere™ iére”"! —Lustige Blatter (Berlin). alway were all hi Co tight Mr comicbooks.com