Life, 1922-12-14 · page 27 of 36
Life — December 14, 1922 — page 27: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. It's a Fisher Body Corporation advertisement promoting their automobile body manufacturing services. The page features a photograph of what appears to be three figures in 1920s attire examining or discussing a vehicle—likely meant to convey professional expertise and quality craftsmanship. The accompanying text emphasizes Fisher Body's widespread adoption ("thousands of motor cars") and claims their unparalleled experience in body-building. The "modest little emblem" referenced is the Fisher Body logo visible at the top of the page. This appears in a *Life* magazine advertisement section, using the publication's platform to establish Fisher Body as the premier automotive body manufacturer of its era, with facilities in Detroit, Cleveland, Walkerville (Ontario), and St. Louis.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The modest little emblem Body by Fisher is now seen on thousands of motor cars. It indicates that for the benefit of their owners, a large num- ber of car makers ha led themselves of body-building experience and resources recogr to have no lel anywhere in the world. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE. ONT. ST. LOUIS. comicbooks.com