Life, 1922-12-07 · page 61 of 80
Life — December 7, 1922 — page 61: what you’re looking at
What you’re looking at
This is primarily a **Christmas gift advertisement**, not a political cartoon. It's a full-page ad from Brooks Brothers, the established clothing retailer (founded 1818), appearing in Life magazine. The page presents three price-tiered gift suggestion lists for gentlemen's furnishings: under $5, $5-$10, $10-$20, $20-$50, and $50-$200. Items range from practical (socks, handkerchiefs, gloves) to luxury goods (leather cases, hunting equipment, fine hats). The "Merry Christmas" heading and gift-listing format reflect early 20th-century consumer culture—this represents how department stores marketed seasonal shopping to affluent male consumers. The detailed inventory reflects the era's class distinctions: different price tiers target different buyer demographics, from modest gifts to high-end leather goods and sporting equipment. There is **no political satire or cartoon content** on this page—it's straightforward retail advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ESTABLISHED 1818 noshem 2CLOTH THINGS) MAME ent emenss ie Purnishing Govd. MADISON AVENUE COR. FORTY-FOURTH STREET NEW YORK Telephone Less than $5.00 From $10.00 to $20.00 Many articles listed under this firat clas- d he sifcation may also be obtained in a Righer- in the arrongement of our ftoors | Attaché Cases Mackinteshes priced grade. have just deen completed, which give us Scales Meckiner Janets Address Books Hunting Companions | practically an entire new selling oor, th Panama Hats Anklets lunting and Beagling adium Alarm ‘Aretles Horna greatly enlarging, especially the Leatnen | DOK Hes atte) Watcher Ash ‘Trays Jewel Boxes Goovs Np Soxpuigs Derantuent on | Betedene iiss Autograph Books Jockey Lifts ‘as eas v nica nes ‘eindeer Shirts Automobile Caps Key Chaini the Tummy Froon which ts. neeriy doubled | Canteens Sacdle Flasks Bath Mats (Cork) Key Purses in srea and im the variety of articles of- | Chamois Drawei Sadcle Sandwich Cases Rath Slippers Bolted Cravate fered for sale, the SHow Derantuent | Chamois Shirts Shi-t and Tie Cases an ee" Cops and Laather-tiaor Clothes | "MCA 4 now on the Frrrat Foon, the | Cigarette and Clear Shoes ‘Thongs Brushes Hat DEraRTMENt which remains on the | Holders Shooting Seats Teedroom Slippers Leather Gloves Tuimp Fron, the Sroutina Deranr- | CutlifeShootingSeate Same with Umbrella Belts Leather Jewel Rolls | vewr ond the Livery Derantuent, | panciné Pumps sHecret Tone Shoe Horns Leather Luggage Tags Derby Hats Bhower-proof and Toot Garters Lecoultre Razors which have deen moved to the SixTH | Dinner Hats Dust Coats Toot Hooks Library Sets FLoor. Bors’ FURNIsHINos have been | English Garden Silk Evening Waist- Toot Jacks Loewe's Pipes moved to the Bors’ Departuswr on the | Baskets coats Thoot & Shoe Laces Medicine Cases SECOND FLOOR where, aleo, alt Oven- | Flannel Hunting Silk Hats Root Lifts Memorandum Books COATS are now displayed. These changes | _ Walstcoa's Silk of Wool MuMers Toot & Shoe Polishes, Military Brushes make for the eoncenionce of purchasere ox | FUE ard Furcined Silk Siete Ings, rushes, Mufflers, Cashmere ores Silver Match Boxes shorbonce: ie and Shetland well as for improved facilities in the dis- | Gog pin Grips ‘Soft Hats Boss’ Gloves Nail Brushes play of Merchendies Holdalls Toys’ Shirts Nail Clippers Hunting Knives Buckskin Gloves Nall Files Ueather Puttees and Wool Sweaters and cans Necktles Lecrings Waistcoats Calling Lists Picture Frames From $5.00 to $10.00 Leather Vests Writing ¢ Card Cases Pipes Cigar Lamps and Pocket Books Bottle Sets M. M. Co. Pines From $20.00 to $50.00 Lighters Pocket Coat Hangers Boys’ Hats Manicure Sets Mole Beach Coats and Leather Knickers Coin Purses in Leather Cases Roys’ Shoes and Cases Cloaks Leather and Leather- Collars Pocket Knives Pumps match woxee Blazers Combination Knives Pocket Search Lights prides’ Gift Books fetal Cigarette Boxes Bend Cases Combination Shoe Polo Belts Bridge Scores Morocco The Cases BOS, Overcoata Horns and Button Razor Cases Calling Books . ; Boys’ Suits Hooks Razors and Strov# — Canes and Switches Nelle Cases aes aks Breeches and Cravats Records of Gifts Canvas Leggings GliveDrab Wookahitts Tees eee Trousers Crops and Twigs Riding Whips Canvas Tennis Bags Photograph Caser ae Rey Shet- Panama Hats " 5 ice aoe id Jacke's Pigskin Dressing Cases Day Books Safety Pins Card Cases Pigskin Clear Cases Conansible Kit Bags Riding Boots Diaries Safety Razor Sets Cheviot Shirts Pipes Cuff Links Saddle Mackintosties Dictionaries Shaving Brushes Cigarette and Cigar Polo Caps and Helmets Desk Sets (Leather) Sheev-lined Coats Dor Collars. Whips, Shoe ‘Trees Cases and Lighters Polo Jerseys Dressing Cases Shooting Jackets Leaders, Brushes, Silk Handkerchiefs comp, Collar, Gloves. Pyjamas Dressing Gowns Specimen Canes, Goll comb. Rise f r and Silver Mounted Strinping Combs SUK Hosiery | _& Handkerchief Cases Revilnz Glass, Leath- | Eig: Wool and sieamer Chair Dress Shirts BE Ti St GENS colar Bones er Case Enclish Hich Lace Tar .,CUstions Dressing Case Fittings Silver Pencils and Combination Knives Scart Pins Grain Fleld Toots, Steamer and Travel- Drinking Cups Paper Cutters Custom Shirts English Silk Hats ling Rugs Enamel Bottle Labels Sleeve and Collar Gociaeat Casts Sewing Seis Fitted Hunting Cases Steamer Trunks Engagement Books Buttons a Shawl Straps Fur Muffle Gloves Stockinette Jackets i ian Dog Baskets Shirts, Cheriet end Golfing Jackets Suit Cases Fancy Colored and = & Dog Canes x Jockey Jackets Travelling Bags Silk Handkerchiefs Spats and Gaiters Doar Bin Cases Madras Leather Tat ‘Boxes Umbrella’ ant’ Cane Felt Slippers Spiral Puttees Suskin ‘Pisa Skting Hose Leather Hunting Holders. Fibre, Can- Fishing Helmets Soap Boxes Exening Waistcoats Smokers" Companions, Boots vas or Cowhide Folding Boot Jacks Sponges Fons Bik Mouares: ett’ Hate: Leather Sheotins Velvet Hunting Caps Folding Scissors, Mole Sours and Spur Straps PANSY Ol Btanley Ferrostat Cae Steklne Troee pine Henets Rottes From $50.00 to $200.00 Fox's Cloth Spiral FS Fitted Work Baskets Sweaters Beagling Coats Lightweight Touring Puttees Suspenders " Free-Grip Mittens for Telephone Pads Flannel Shirts ‘Teebene Pets Boot and Shoe Kits Trunks Golf ‘Thermos Bottles Flasks in Mole Cases Thermos Tottles Collapsible Kit Bags Luncheon Baskets Glass and Nickel Tobacco Jars Fountain Pens ‘Thermos Bottle Cases English Fitted Suit Men's Suits and Orer- Cigarette Boxes Tobacco Pouches Gloves Tobacco Jars Cases coats Gloves, Leather and Tuck Purses Golf Stockings Taredo Poirts English Golf Travel- Motor Coats, Slip-ons Woot Unbutton Hooks Golf Umbrellas Two-In-One Gloves ling Bags Polo Coats Glove Trees Undergarments Handkerchief Cases Umbrellas Fitted Attaché Cases Room Suits Golf Garters Walking Sticks Leather Key Cases Undergarments Fur at” Facies Block. arms Golf Gloves Watch Alberts Leather Photograph Valet’s Hat Toots Garments Sole Leather Trunks Golf Stockings Whisk Brooms Frames ‘Wool Helmets Golf Capes Tes Baskets Guest Books Wool Gloves Leather Slippers Wool-lined Gloves Leather Coats and —Tragellers’ , Tollet | Handkerchiefs Wool Half Hose Leather Waistcoats - Wool Long Hose Breeches for Avia- — Satinwood Fittings Hat Brushes Wool Muers Legging Trees Work Companions tion Tuxedo and Dress Sets Hat Guards Wool Slippers Linen Carriage Robes Writing Folios Leather-lined Overcoats Wardrobe Trunh. 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