Life, 1922-12-07 · page 59 of 80
Life — December 7, 1922 — page 59: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Whitman's chocolate gift packages for holiday shopping, likely Christmas given the holly decoration at top. The page showcases six different Whitman's candy box designs, each marketed to different consumer preferences: the classic "Sampler," the elegant "Salmagundi Chocolates," the literary "Pleasure Island" (referencing Stevenson), a luxury green box for discerning buyers, a "Library Package" designed to resemble a leather-bound book, and "Super Extra Chocolates" emphasizing the brand's century-old heritage (since 1842). The ad targets gift-givers by suggesting the "right package" exists for "each name on your list," appealing to 1920s-30s consumer culture and the growing tradition of commercial gift-giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For each name on your list there’s just the right package of Wie? THE SAMPLER: Judging frem its enormous popularity, the Sampler is the most famous as well as the most beautiful gift package of sweets in America. The box has the quaint, unusual appearance so desirable in a gift. The chocolates and confections, culled from ten other leading Whitman's packages, are “candy just as good as cap be made”—candy famous since 18424 SALMAGUNDI CHOCOLATES: In their art box Of ex- quisitely lacquered metal, these sweets have won a high place among critical candy Jovers. The name means—“A medley of good things” and you will agree that it is a happy title. PLEASURE ISLAND CHOCOLATES: Here is a gaily colored sea-chest with scenes from Stevenson’s “Treasure Island” to charm the eye. Inside are precious bags of “bul- lion” and “pieces” in gold and silver. Whitman's delicious chocolates in a most picturesque and romantic setting. A FUSSY PACKAGE FOR FASTIDIOUS FOLKS: A luxury in chocolates. The box is in dark rich green proclaim- ing the distinction of its contents. Selected chocolates with nut, and nut combination centers. LIBRARY PACKAGE: Still another striking conception which is “exactly right” to give to your friends who like to enjoy their candy as they read. The Library Package is made to resemble a leather-bound book in hand-buffed green and gold. SUPER EXTRA CHOCOLATES (or Confections) as far back as 1842 were the standard of Whitman excellence. You'll want to write “Super Extra” opposite several names on your list. Hand painted round boxes and fancy bags, boxes and cases in great variety. See them at the Whitman Agency which serves you. STEPHEN F. WHITMAN & SON, Inc., Philadelphia, U. S. A Also makers of Whitman's Instantaneous Chocolate, Cocoa and Marshmallow Whip comicbooks.com