Life, 1922-11-09 · page 4 of 36
Life — November 9, 1922 — page 4: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not satire or political commentary. It promotes the Mimeograph and Mimeoscope—office copying and reproduction machines made by A.B. Dick Company of Chicago and New York. The ad uses metaphorical language ("new worlds," "explorers") to describe business applications. It claims these machines enable rapid reproduction of documents (5,000 copies hourly), reduce labor costs, and allow simultaneous printing of typewritten or handwritten content on single sheets. The oval photograph at top appears to show the machinery itself, though details are unclear in this reproduction. This represents early 20th-century office technology marketing—positioning copying machines as revolutionary business tools that would modernize and accelerate workplace productivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SSeS New worlds are constantly being discovered with the searching aid of the Mimeograph and its dexterous companion, the Mimeoscope. Twin explorers! Unusual extensions of business and educational activities have been made practical and necessary by them. Things that could'’not be done before, they accomplish swiftly and economi- cally. All kinds of diagrams, drawings, designs, etc., are easily reproduced at the great speed of five thousand well printed copies an hour. And on the same sheet, in the one operation, may be printed typewriting or hand- writing. The Mimeograph has speeded up the world’s work and lightened its burden. The Mimeoscope has tremen- dously-advanced its range of usefulness. Let us show you how they will save money and trouble and time for you— these ingenious explorers of new fields. Send today for book- let “W-11.” A. B. Dick Company, Chicago—and New York. SKK i REZ LR SKE KSEE EL GEL NK eee ERR SSIES NINESSRAPH comicbooks.com