Life — November 9, 1922 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* LIFE - : an Architect, a Painter and.a Sculptress Joined in Designing this Exquisite Lamp $ reasons. found ef the League's idea and the designing of a lamp that — alt adtecr oe tinea on i perry the “artistic standards of home-lighting So medivere. ‘The lines, proportions would a of mo ; ere re became to them a true labor of love, Model after tad colt gar are- tho work of signin model was made, studied and. abandoned, until at designing ents of large factories. ‘They are the fruits re ey _ sited net Aint whe Gr icey knowledge of what makes a “popular design ier.” But some people, the Decorative Arts ittee felt sure, would like a lamp of art gs lamp embodying grace, ey beauty rather than the long experience Mine “salesman-designer”” of what seems frost in demand in retail stores. Hence this little lamp you seo pietured, ‘as it has been 4 ty an artist, because of the tari’ of its Greek ‘ines and tones, A Labor of Love the delicate work of designing Msp that should be a real fork of art ini wait in a factor tad yet should be @ practical article of home- the League en- cohusiastle eo- tion of a gFOUD ented artists—one & famous architect skilled. in the practical ree quirements of interlor nd we a brilliant gealptress, of N the exclusive Fifth Avenue type of shops, where lamps that are also works of art are shown, the equal of this fascinating little “Aurora” if found, would cost you from $15 to $2o—perhaps more. Yet the price of this lamp is but $3.50---Think of It! Only the Decorative Arts League could bring out such a lamp at such a price. And only as a means of widening its circle of usefulness could even the League make such an offer. But with each purchase of this beautiful little lamp goes a “Corresponding Membership” in the League. This costs you nothing and entails no obligations of any kind. It simply means that your name is registered on the League’s books as ted in things of real beauty and art for home dec- Decorative Arts League 175 Fifth Avenue, New York City. You may send me, at the member's special price, an “Aurora” Lamp, and I will pay the postman $3.50 plus the postage when delive ered. If noz satisfactory can return the lamp with- in five days of receipt A and you are to re- Rte fund my money in Loney} full. Need be | Check finish desired: ent Bronze 1] Ivory [] Signed t Address three could find a fault, Every Detail Perfect One style of ornamentation after another was tried out, only to yield in the end to the perfect simplicity of the classic Greek lines. Even such a small detail as the exact con- tour of the base was worked over and over again until it ghould blend in one con- ‘tinuous jtream” with the lines of the slender ft. The graceful curves of the shaft itself, simple as they seem in the finished model, were the re- ‘sults of dozens of trials. The shape, ‘the exact size, and tho soft coloring ‘of the shade were the product of many experiments, ‘The result 1s a masterplece of Greek simplicity and balance. ‘Not a thing could be added or taken away without marring the general effect—not the eixty-fourth of an inch ‘difference in any moulding or curve but would be harmful, - And yet with all the attention te artistic effect the prac: ‘tical knowledge of an experienced interior decorator has kept “Aurora” in per- feet harmony with the actual re- quirem ot ‘the home, Made of Brass and Medallium Choice of two finishes: Bronze or Ivory oration, so that as artists who work with the League create new ideas they can be offered to you direct without depend- ence on dealers. $ Send No Money No matter how many other lamps you have in your house, you will always find a place just suited for this dainty, charming, little “Aurora” 16 inches high, shade 1034 inches in diameter, base and cap cast in solid Medallium, shaft of seamless brass, choice of two color schemes—rich statuary bronze with brass-bound parchment shade of a neutral brown tone, or ivory white with golden yellow shade. Inside of shades is tinted old rose to give a mellow light. Shade holder permits adjustment to any angle; push-button socket, six feet of lamp cord and 2-piece attachment plug. Ou offer: ‘ou will rarely if ever, get such a © value again. Send no money—simply sign and mail the coupon, then pay the postman $3.50 plus the amount of parcel-post stamps on the package. Shipping weight only 5 Ibs. so postage even to the furthest point is insignificant, If vou should not find the lamp all we say of it, or all you expected of it, send it back in five days and your money will be refunded in Clip the coupon now, and mail to Decorative Arts Leacus, 175 Fifth Avenue, New York City. We will also enter your name as a Corresponding Member of the Decorative Arts League, it being distinctly understood that such membership is to cost you nothing, either now or later, and is to en- tail no obligation of any kind, It simply registers yor one ii terested in hearin ily artistic new things for home decorations. comicbooks.com