Life, 1922-11-09 · page 2 of 36
Life — November 9, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. It features a full-page advertisement for the American Radiator Company promoting their "Ideal Type A Heat Machine." The ad uses the word "Usury" as a headline, arguing that charging 6% interest on loans is considered usurious (exploitative), yet American homeowners pay 33⅓% returns on heating system costs through fuel savings—making the investment worthwhile. The painting by M. Paul Roche (dated 1935) depicts an interior with a heating unit. The copy invites homeowners to request information about their heating systems, emphasizing fuel efficiency as a major selling point during the Depression era when cost-savings mattered greatly to consumers. No political figures or satire are present; this is straightforward commercial messaging using economic reasoning to promote a product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pintered as Second Class, Matter, June 8, 1883, at the Post Ofice at N: Lire: Published Weekly by Life Publishing Y. under the act of March 3d, 1879, Printed in Bethlehem, P Company at 598 Madison Avenue, New York, N.Y. Entered ag Second Class Matier at the Post Office at Bethle ‘ol, 80. No, 2088. November 9, Entered as Second Class Matter at the Post Office Department, Canada. Annual Subscription, Five Dol Copyright, 1922, LIFE, in the United States, England and the British “Possessions From a painting By M, PAUL ROCHE © anco 1922 Usury IX PER CENT is considered'a cheaper heating plants. fair rate of interest; too high a rate of interest is condemned as usury. We invite correspondence with other home owners who would like to draw such generous interest Yet there are several thousand ¥ , es ous from their heating plants. American homes in which an IDEAL TYPE A HEAT MACHINEis paying A 333% investment is surely back interest at the rate of 334% on —_ worth the little effort required to its cost—so greatis the proportion __ send for the book about the IDEAL of fuel saved, and so'little does it | TYPE A HEAT MACHINE. Simply depreciate in comparison with —_ write to either address below. AMERICAN RADIATOR COMPANY Inet Boilers and AMERICAN Radiators for every heating need 104 West 42nd Street, New York Dept. 33 816 South Michigan Avenue. Chicago comicbooks.com