Life, 1922-11-09 · page 27 of 36
Life — November 9, 1922 — page 27: what you’re looking at
What you’re looking at
This is an advertisement rather than political satire or cartoon content. It promotes "Heirloom Plate," a silverware product by WM. A. Rogers, Ltd., with locations in New York, Chicago, Niagara Falls, and Toronto. The ad features decorative spoon and fork images flanking a historical portrait photograph (depicting what appears to be a wealthy or notable figure in period dress). The text emphasizes that beauty and value are linked in their silverware, guarantees durability for 100 years, and invokes the maxim "handsome is as handsome does." This is a straightforward commercial appeal to customers seeking elegant, durable dinnerware rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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