Life, 1922-10-05 · page 31 of 36
Life — October 5, 1922 — page 31: what you’re looking at
What you’re looking at
This page combines film criticism with advertising. The top section reviews silent films currently in theaters—titles like "Hurricane's Gal," "Borderland," and "Blood and Sand" (featuring Rudolph Valentino). The reviews are brief, casual critiques typical of 1920s entertainment journalism, noting whether films have dramatic interest, good acting, or censorship issues. The dominant content is a Pepsodent toothpaste advertisement disguised as health advice. It explains tooth decay through "film" (plaque buildup) and promotes Pepsodent as a modern solution endorsed by dentists. The ad includes a photograph of a woman demonstrating teeth-whitening results. Below is a smaller ad for "Clear-Tone," a skin treatment claiming to cure pimples and acne. These advertisements reflect 1920s consumer culture: promoting new personal hygiene products as scientific advances, targeting both appearance and health consciousness in the emerging consumer economy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
5 o— a We ake Bele E THE SILENT DRAMA Recent Developments ‘6 (The regular Silent Drama department will be found on page 22) Hurricane’s Gal. First National— Allen Holubar employs all the more familiar elements, including fire, air, land and water, to provide atmosphere for this high-powered melodrama. Borderland. Paramount.—Another spiritvalistic piece, with some weird sce some beautiful photography, but not quite enough dramatic interest. Fools First. First National—A crook story, directed by Marshall Nei- lan, and distinguished by the acting of Raymond Griffith, The censors have objected to it because of its vitality, but that may be accepted as a strong reconimendation. Forget Me Not. attempt to puncture the glands ; The Eternal Flame. First Na- tional.—Norma Talmadge as the Duch- esse Langeais in a thoroughly satis- factory adaptation of Balzac’s novel. In jts acting, its direction and its con- struction, it is as nearly flawless as it is possible for a photoplay to be. Voices of the City. Goldwyn.— Several competent actors in a singularly stupid melodrama of the underworld, Just Tony. Fox —The always lik- able Tom Mix steps gracefully aside and permits his horse, Tony, to occupy the center of the screen. The Bonded Woman. Paramount. —Betty Compson in a story of the sea which works up to an effective climax, and then lies down to rest. Blood and Sand. —Paramount.— Everything that is Spanish, from bulls to omelets, is crowded into this spec- tacular screen version of the Ibaiez novel. Rodolph Valentino is excellent as _the ill-fated matador. Monte Cristo. Fox—Alexandre Du emerges from Hollywood with a perceptible limp. Makin’ Movies. Pathé—A pleasant little comedy about a group of children who enter the film “game,” as it is sometimes called. Nice People. Paramount.—William De Mille wastes his time on a story which logically belonged to his brother ecil, The Young Diana. Paramount.— A beautiful and occasionally interest- ing picture—with Marion Davies in the stellar réle, _For Review Next Week Knighthood Was in Flower,” “Man- slauyhter,” “Missing Millions” and “Broadway Rose.” Metro.—A feeble lachrymal “When ¥. quickly cleared of ples, Blackheads, Acne Eruptions on the face or body— Pores, Oily or Shiny Skin. CLEAR-ToNE has Tried, Tested and Proven ita merits in over 100,000 test cases. Tons Skin" —telling how Icured myself after being afflicted fifteen years. E. S. GIVENS, 228 Chemical Bidg., Kansas City,Me. For You, Also Prettier Teeth—Whiter, Cleaner, Safer Look about you and you'll see glis- tening teeth on every side today. Teeth which once were dingy now have luster. And women smile to show them. The reason is this: A new way has been found to fight film on teeth, and millions now employ it. It is also at your command—a free test. So don’t envy such teeth, but get them. That cloudy film There forms on your teeth a viscous film. You can feel it now. It clings to teeth, gets between the teeth and stays. That film absorbs stains. Then, if left, it forms the basis of dingy coats, including tartar. That’s why teeth don’t shine, Film also holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles, which Fal escape, are now traced to that lm. Now we combat it Old methods of brushing are not sufficiently effective. So nearly every- body suffers from it more or less. But dental science, after long re- search, has found two film combatants. Able authorities have proved their Pepsaden REG.U.S. The New-Day Dentifrice Now endorsed by authorities and advised by leading dentists nearly all the world over. All druggists supply the large tube. efficiency. Now leading dentists all the world over are urging their daily use. A new-type tooth paste has been created, based on modern knowledge. The name is Pepsodent. These two great film combatants are embodied in it. Two other effects Pepsodent is based on modern den- tal research. It corrects some great mistakes made in former dentifrices. It multiplies the starch digestant in the saliva. That is there to digest starch deposits which may otherwise cling and form acids. It multiplies the alkalinity of the saliva, That is Nature’s agent for neu- traliziing acids which cause tooth decay. Thus Pepsodent gives a manifold power to these great tooth-protecting agents in the mouth. Watch them whiten Pepsodent will bring to any home a new dental era. Millions of people have learned this, and now enjoy its benefits. Send the coupon for a.10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film- coats disappear. One week will convince you that you and yours should use this method always. Cut out the coupon now. 10-Day Tube Free *” THE PEPSODENT COMPANY, Dept. 395, 1104 S. Wabash Ave., Chicago, III. Mail 10-day tube of Pepsodent to Only one tube to a family. comicbooks.com