Life, 1922-10-05 · page 30 of 36
Life — October 5, 1922 — page 30: what you’re looking at
What you’re looking at
This page features three distinct elements: **Main Advertisement (Woodbury's Facial Soap):** A romantic illustration showing a man admiring a woman's face, captioned "In her face—the charm he seeks to find." The accompanying text warns women that skin blemishes and neglected complexions create "involuntary disappointment" in men—a direct appeal to female insecurity about appearance to drive soap sales. This reflects 1920s advertising's use of romantic anxiety as marketing strategy. **Minor Ads:** An "Add-a-pearl" necklace advertisement and a Fontaine Fox drawing school recruitment ad (Fox was a famous cartoonist of the era). **Editorial Content:** A poem tribute to Nikita Balieff (director of the avant-garde Chauve-Souris theater), a humorous anecdote about a canceled housewarming due to the landlord's robbery, and a whimsical list of childhood pleasures. The page demonstrates how Life mixed satirical commentary with consumer advertising—here, juxtaposing romantic sentiment against the commercial exploitation of women's anxieties about beauty standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nothing quite effaces that moment’s disappointment NSTINCTIVELY—perhaps without even stating it to him- self—a man expects to find dainti- ness, charm, refinement in the women he knows. And when some unpleasant little detail mars this conception of what a woman should be— nothing quite effaces his involun- tary disappointment. Don’t let a neglected condition of your skin give an impression of untidiness in your toilet. Any girl can have a smooth, flawless complexion. Each day your skin is changing—old skin dies, and new takes its place. By giving this new skin the right care, you can keep it smooth, clear, radiant. If you have the type of skin that is subject to blemishes, use this treatment: Copyright, 1922, by The Andrew Jergens Co. In her face—the charm he seeks to find eMake Your Little Girl cHappy “with an Cdd-a-hearQ ee ‘The fa mily and friends L keep it growing- ASK YOUR JEWELER. JOST before retiring, wash your face with warm water and Wi bury’s Facial Soap, finishing with a dash of cold water. Then dip the tips of your fingers in warm water and rub them on the cake of Wood- bury’suntil they are covered witha heavy, cream-like lather. Cover each blemish with a thick coat of this and leave it on for ten minutes. Then rinse very carefully, first with clear hot water, then with cold. This and other complete treat- ments for all the different types of skin are given in the booklet wrapped around every cake of Woodbury’s Facial Soap. Get a cake of Wood- bury’s today. A 25 cent cake lasts a month or six weeks. The Andrew Jergens Co. To Nikita Balieff (Genius of the Chauve-Souris) IS not to what you offer us, ’Tis not to what you say, Though each of these may hold us Under its vivid sway, ’Tis to the gorgeous gravity With which you call the play, And, giving us one mournful glance, Stalk hopelessly away— As if for cast and audience You labored but to pray , to your sadness, Balieff, I dedicate my lay! , R. Ld, Celebrating Crawrorp: I hear you house-warming at your place night. Why didn’t you around? CrapsHaw: It was an impromptu affair. The tenants of the apartments had just.heard that the landlord was held up and robbed. had a last ask me The Big Things of Life ( A Little Girl’s View) Picnic baskets, wild flowers, mirror pools, aunts, animals, birthday cakes, baby brothers, dishes, sand pails, merry-go-rounds. Parasols, hair-bows, grandmas, fudge, dolls, sunshine, fairies, wed- dings, uncles, riddles. Rain, the wind, secrets, dancing les- sons, stories, clouds, mother, daddy. BET Re Sarioon ‘These men and more than and illustrating took them SEND FOR OUR FREE Your nue ag the, Federal “method of instruction, Learn Postage, will bring this book Federal Schools, Inc. TA! NE — mokes more ov WoL $200 aday! for etx drawings, & woek—more. than $80,000 a year! N. ing, Fontaine Fox and many others get immense incomes {rom sid Smith Clare Briggs, Sid Sait ideas. 60 others of America’s leading illustrators and cartoonists comprise the Federal Staff. They teach you those secrets and methods of helt, su that years to discover and’ perfect. ee capitalize your ability. Make it earn big money for you. drawing from, men who have achieved fame and fortune’ through dra for ara Ir you have talent for, 42 BOOKLET—"A Road to Bigger Things.” Read of opportunities | pom 700 igen qualify for position paying big mar gether with 6c in stamps t 1948 Feders! Sineetau ~g comicbooks.com